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The ACT Dental Marketing Study Club
The External Print & Media Marketing Workshop
January 15-16, 2009
in beautiful Kansas City, MO
Join us as the ACT Dental Marketing Study Club invites some of the biggest marketing dentists and some industry experts in dental web marketing to help you make sense of what works and what doesn't when it comes to External Print & Media Marketing.
Objectives for the 2 Days:
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Learn what is TRULY working in marketing given the state of the economy today
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How to set up a budget for YOUR STYLE of practice
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Where to spend the biggest ROI in dental marketing
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External print: How to create, price and place an ad that works
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Graphic design: Why and What consumers are so critical about
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The length of each marketing cycle and when to cut if off
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Using media brokers instead of placing the ad yourself.
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Which ads get read the most and why
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Understanding REACH and FREQUENCY in media marketing
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Creating the web portal to channel the traffic
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Incredibly important website strategies to optimize patient action and commitment
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What each marketing effort costs and how much each lead means to your practice
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Using television and radio - do's and don'ts
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Creating an action plan to start when you return to your practice on Monday
*The itinerary is as follows:
Leave your hometown first thing on Thursday and arrive by 1:00 pm
Thursday, January 15th
Location: Brio Tuscan Grille on Country Club Plaza
Address: 500 Nichols Road, Kansas City, MO / phone: 816-561-5888
Time: 2:00 pm - 5:30 pm, reservations under ACT Dental
Friday, January 16th
Location: Jack Stack BBQ at Crowne Center / Freight House
Address: 101 W. 22nd Street, Kansas City, MO / phone: 816-472-7427
Time: 8:00 am - 3:00 pm, reservations under ACT Dental
Airports to fly into: The closest airport is the Kansas City International (MCI). It is about 30 minutes away from the plaza.
Hotel info:
There are no costs for this meeting except for your travel and food costs for 2 days.You are expected to bring and share at least 2 marketing ideas or items that have been helpful in marketing your practice.
Please confirm below if you plan to attend.
RSVP for the Marketing Study Group Meeting:
We look forward to seeing you there!!!
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