We all know consumers increasingly check out review sites such as Google Local, Angie’s List and Insider Pages before they consider doing business with any company – including your dental practice. If you think your patients didn’t read up on you before they picked up the phone, think again. According to Rate Point, a company … Read more

The first step in establishing an effective marketing strategy is to define your “USP,” or Unique Selling Proposition. Developing the USP is one of the very first things my team and I do when working with a new dentist. But when I ask, “What is your USP? What’s unique about you and your practice?” time … Read more

Approximately 73% of online activity is related to local search. Local search means that searchers are using terms that help them find a business or service in their area, such as “Lewisburg Dentist” or “Owensboro Dental Implants.” And yet only 3% of businesses in the US have claimed and fully optimized their local places listing … Read more

We are constantly called to give our best to the profession we choose. Answering that call is a matter of personal choice and passion. When answering that call, most of us are not aware of the hard work, dedication, leadership, and learning that has to happen in the process. It is hard work being YOUR … Read more

INTRODUCTION It’s not easy to do this, really. Very few of us have had expert training to do this. It’s been trial and error through the years. We know only what we’ve seen, experienced, and savored. Yes, we know it’s tough to make a good cup of coffee. But, it’s tougher to make a class … Read more

There is an old saying that says, “When the going gets tough, the tough get going.” For some dentists in some areas it has already gotten tough. Most of the financially savvy agree that storm clouds are gathering on the economic horizons across the country. Notice how the irrational exuberance of the real estate market … Read more

If you want to make sure that you succeed in your practice marketing efforts, make sure you understand that the most important consideration in creating an effective advertisement is to focus on the benefit to the consumer in choosing you as their dentist. Most dental practices are way too focused on features in their advertising … Read more

Experienced dental consultants almost always agree that the patient attrition rate of an established practice runs between 10 and 12 percent each year, and that the attrition rate for patients in a new practice is in the 15 to 20 percent range. It happens to every dentist and you can’t stop it. People move and … Read more

How an AD Can Make or Break the Ability to Market Cosmetic Dentistry Many of us have a favorite TV or radio show that excites us as soon as we hear the signature music or see a familiar face or skyline. You know that certain show, the one that is so recognizable to you that … Read more

Asking a satisfied patient to refer others to your practice sounds easy. But, for many dentists and team members, it is one of the toughest of tasks. And to make matters worse, those who avoid this proven method of growing a practice are truly squandering many powerful opportunities. If this sounds a bit like your … Read more