We all know consumers increasingly check out review sites such as Google Local, Angie’s List and Insider Pages before they consider doing business with any company – including your dental practice. If you think your patients didn’t read up on you before they picked up the phone, think again. According to Rate Point, a company … Read more

The first step in establishing an effective marketing strategy is to define your “USP,” or Unique Selling Proposition. Developing the USP is one of the very first things my team and I do when working with a new dentist. But when I ask, “What is your USP? What’s unique about you and your practice?” time … Read more

Approximately 73% of online activity is related to local search. Local search means that searchers are using terms that help them find a business or service in their area, such as “Lewisburg Dentist” or “Owensboro Dental Implants.” And yet only 3% of businesses in the US have claimed and fully optimized their local places listing … Read more

A TV rep comes into your practice and offers you an unbelievable deal on a :30 second commercial. Or the local paper is running a special section on healthcare that would be perfect for your practice, even though you don’t run a regular schedule in the paper. You can’t afford to miss these opportunities, right? … Read more

In challenging economic times such as these, marketing budgets are often the first area to undergo cuts. But you have to market, or risk getting left behind. So, if you could select only ONE marketing strategy, what should it be? In my opinion, it’s a dynamic website with custom SEO (that’s “search engine optimization”, or … Read more

Buying advertising can feel like buying a used car. You know you’re probably being taken advantage of, you just don’t know by how much. Sales reps make their living on commissions, so it’s to their advantage not to tell you about special deals! This quick tutorial on media buying will help you get more bang … Read more

Many, many dentists are drawn to photography. There’s an artistic element in each of you that often blossoms when photographing your cases, and there’s no tool more powerful in you marketing arsenal than gorgeous lifestyle shots of your patients. Whether you shoot the patients yourself or you hire a professional, here are a few tips … Read more

As a society, we are in communication overload. Email, mobile marketing, Twitter and Facebook are now competing with traditional print, tv and radio advertising. Much of this “new media” is free or quite inexpensive (aside from your time), so more and more doctors are dabbling in these mediums. To your patients, there’s a LOT screaming … Read more

How often does your practice get calls like this? “Hello? I heard your ad on the radio and I have some questions about your office.” Probably more often than you realize. Because as the doctor, you only meet the callers who end up scheduling a new patient appointment. All those other callers who didn’t schedule? … Read more

Every month, I get a client who says to me, “I didn’t know you built websites!”, or who asks “Do you design brochures?” while inwardly I cringe. You would think that all of our marketing efforts would have made what we do OBVIOUS. Of course, I’m looking through my own rose colored glasses. In reality, … Read more