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Episode #475: 2 Upcoming Years Will Suck & Why That's A Great Thing, with Dr. Kevin Groth

the best practices show podcast Sep 21, 2022


Adversity is opportunity — if you have the right mindset. And to help you move forward from the difficult times in your life, Kirk Behrendt brings back Dr. Kevin Growth to explain why you will have a few bad years, how that's a great thing, and ways to embrace the years that suck. Too many good years can make you complacent! To learn how to fall and fail gracefully, listen to Episode 475 of The Best Practices Show!

Episode Resources:

Main Takeaways:

  • You can learn something from every bad moment.
  • Embrace the difficult years you will experience.
  • Bad years are a matter of when, not if.
  • Be surrounded by the best people.
  • Success is never linear.


  • “In Traction, Gino Wickman talked about out of a 10-year window, you're going to have two great years, six good years, and two awful years. And I think the important thing to reflect on is that you're going to have two really bad years, and those bad years are actually what propel you forward.” (3:50—4:06)
  • “It’s not a matter of if I have something bad happen to me in the future, it’s a matter of when. I hope that happens a long time from now, but it’s only inevitable that you're going to go through something bad. And that's okay. And it’s something that I think we should all embrace.” (4:26—4:40)
  • “The thing that really helped me this time around is I was very vulnerable and very open to people that I really lean on. And through that, it made everything so much better for me.” (4:42—4:51)
  • “Embrace the “suck” because something good is going to come from it — if you actually want to propel forward.” (5:23—5:29)
  • “I really embraced some really great years in ’19, ’20. But at one point in time, I was like, ‘Well, I got my vision done. We’re great. I'm okay with it being this way. I want to take my foot off the gas a little bit.’ And when you do that, you get complacent. You get content with how things happen. And then, all of a sudden, maybe some things start slipping through the cracks. And then, that's when you start realizing that — it propels you — you have to fall.” (8:23—8:49)
  • “It is easy to coast. And it’s fun, and it’s good. You need brakes. Everybody needs a little bit of rest, but at the same point in time know that the next wave of “suck” is going to come, and then that's going to drive you into a whole different realm of, ‘What do I need to do now?’” (8:55—9:10)
  • “It’s good to have a vision through [life] so you have an understanding of what direction you want to go down. In 10 years from now when I'm 45, what does life look like for me? My kids will be a certain age. My family will be doing this, this, this. What does the dynamic of this office look like? Because then, you can now piece things back and say, ‘Okay, in order to get there 10 years from now, I need to splice this segment up. So, in three years from now, I want to be on this trajectory.’ And then, you can go even further and say, ‘In a year, this is where I need to be in order to get to the three years.’ And from a quarterly basis, you could do that too. So, you always want to have quarterly priorities or quarterly goals or some way of tracking these metrics to make sure you're on the right plan.” (25:38—26:21)
  • “[The perfect practice] doesn't exist. And also, if you do buy that, there's no sense of pride in buying that. I take immense pride knowing that this office came with so much blood, sweat, and tears over the last seven years of time — that we got here because of those hard moments. And you're not going to get the sense of fulfillment or joy if you're not going to go through the struggle. So, if you're looking to buy a practice, or whatever it may be, don't get hung up on all those things. Just know that, ‘Okay, I'm going to buy this and I'm going to make it myself. I'm going to make it my way and I'm going to do what I want to do,’ because that's the beauty of dentistry. You can control what you do and how you do it and the people you surround yourself with.’’ (28:01—28:43)
  • “Look at who you are and who you're surrounding yourself with. Because if you have people in your life that are not building you up, then just get rid of them. And I've done it. It’s hard. But at the same point, every single person that's around me in my life right now is an upper. And I think that's important to recognize. That's such an undervalued, underappreciated concept.” (31:04—31:28)
  • “When you fall, you pick yourself up and you learn how to get out of the situation and become better for it. But the key there is to know that my mindset needs to be, ‘I'm going to learn something from this bad moment. I'm going to become a better person through that,’ that my future person is far more adapted, fulfilled, evolved because of the struggles, the failures, the falls that we all take.” (34:28—34:53)


  • 0:00 Introduction.
  • 1:52 Dr. Groth’s background.
  • 3:00 Expect a few bad years in your career.
  • 5:29 Every adversity creates opportunity.
  • 9:10 Dr. Groth’s journey of change.
  • 12:25 Simon Sinek’s Golden Circle
  • 15:13 Have a strong value system and a strong sense of self.
  • 20:41 Challenges in dropping insurance.
  • 24:48 Look at life in 10-year spans.
  • 26:21 Success is not linear.
  • 28:43 It’s all about the steps.
  • 30:31 Be aware of who you surround yourself with.
  • 31:29 Know your purpose for a fulfilling life.
  • 33:56 Last thoughts.
  • 36:22 How to get in touch with Dr. Groth.


The EOS Life by Gino Wickman: https://bookshop.org/books/the-eos-life-how-to-live-your-ideal-entrepreneurial-life/9781637740132

Traction by Gino Wickman: https://bookshop.org/books/traction-get-a-grip-on-your-business/9781491583500

Start with Why by Simon Sinek: https://bookshop.org/books/start-with-why-how-great-leaders-inspire-everyone-to-take-action-2c622935-8c0c-4d97-9e9a-4fd6286d8336/9781591846444

Dr. Kevin Groth Bio:

Dr. Kevin Groth’s primary goal is for every person to walk out of his office knowing that they received the highest-quality, most personalized care possible. Dentistry is more than just a profession for Dr. Groth. He sees every patient as an extension of his own family, and when you are in his chair, you’ll always be treated well. 

Dr. Groth’s favorite part of being a dentist is that every day and every patient is different. He loves the variety of people he gets to meet and procedures he performs to help patients maintain their smiles. 

Since graduating from the University of Michigan School of Dentistry, Dr. Groth has been recognized locally by Hour Detroit Magazine as a Top Dentist, and nationally as a Top Doc. As a passionate dentist who wants to provide the best care for his patients, Dr. Groth pursues continuing education through The Dawson Academy, serves on the executive board of the Periodontal Bunting Society, and is the Assistant Clinical Director of the Society of Comprehensive Dentists. He has also served as an adjunct clinical faculty member at the University of Michigan School of Dentistry. 

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