How To Design Core Values That Change Your Life

leadership motivation Jan 06, 2020
 

Your single most important competitive advantage is your core values. Your core values are even more important than your vision. They guide the behaviors of everything that happens at your practice.

Consider the circle of people you surround yourself with, both personally and professionally. Your favorite people care about the same things that you care about. Your least favorite people don’t care about the same things that you care about. It all comes back to core values.

You’re probably thinking, “Of course my practice has core values. We’ve even discussed them as a team.” That’s a great start, but ask yourself the following questions:

  • Are your core values written for the team to see?
  • Are your core values a living part of your practice?
  • Do you reinforce your core values every single day as you work?
  • Do you use your core values to evaluate your behavior and your strategy?

 

When the answer is a clear “yes,” you will attract the...

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Stay In Your Circle

leadership teamwork Nov 25, 2019
 

One of the biggest problems in any business is recognizing what the real problem is. Many entrepreneurs and dentists think that the people around them are the problem. What if it’s actually the leader who is the biggest problem in the business?

It’s common for us to brag about how busy we are. We’re all very busy, all the time. As an entrepreneur, a go-getter attitude is what’s gotten you this far today. You’ve worked hard to make it to this point, so of course you want to stay busy. You take on every task yourself to ensure it’s done properly – even when it’s another someone else’s responsibility.

Sometimes being a “doer” is actually getting in the way of your success. You’ve hired team members because they’re great at accomplishing certain tasks. If you try to do their work for them, you become not only a problem for them but also a problem for your business. You think you’re a go-getter, but your...

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This Plane And Your Practice: One Key To Staying Airborne

practice systems Nov 12, 2019
 

When you see an airplane overhead, do you ever wonder, “How does that giant metal tube even stay in the air?!”

Your patients may walk into your practice and wonder the same thing. “How do they handle all these patients? How does the doctor know where to go next? How do they keep track of how much everyone owes?” 

Great questions, right?

So, how are your patient handoffs, and the flow between hygienist, doctor, assistants and the front desk? Are your scheduling strategies as efficient as they could be?  How about collections? Are ALL your critical systems in tip top shape?

There’s only one way to know…and airlines know it  well: You have to land the plane before you can work on it! There is no way to perform maintenance on those critical instruments and systems in flight.

The same goes for your dental practice. The strongest ones know they have to “land” for a while to make sure everything is working correctly, and fine...

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STOP WASTING YOUR TIME!

 

Are you spending too much time outside of your “circle?”

Your “circle” is where you are performing the tasks you are most gifted in.  The things you were made to do.  Too many times we spend several hours a day on things outside of that circle.

How can you get back inside your circle for the majority of your day, week, and month?  One word:  SYSTEMS.  This can be as simple as putting your supplies back in the same place every day so you’re not wasting time hunting for them, and as big as having a plan in place when a patient cancels or isn’t paying.

Systems take the stress out of life and get you back to doing what you do best.

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16 Summers

motivation Sep 16, 2019
 

Our oldest child graduated from high school this past spring. As the summer ended, we had to help her get ready to make the big move to college. We packed what she needed from her room, bought the dorm essentials and loaded up the car.

It was a lot harder than I thought.

I thought I was going to be fine, but that week I was caught in this weird place where I was excited for her because she’s ready for the next chapter – but wasn’t ready for her to go. It was getting more difficult by the hour as the day approached.

A big event – like a child going off to college – really makes you think about what’s important. It makes you think about how fast life moves. My daughter grew up like that and suddenly my little girl wasn’t so little anymore. It seems like she was just five the other day. Time goes fast.

I’ve always said you only get 16 summers. Now that I’ve lived it, those 16 summers really do fly. Cherish...

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The Shopping Zone

 

Come with us, if you will, on a journey across the universe. A journey to a place where dentist-patient relationships don’t matter, and where best practices are out the window. Buckle up, because we’re about to enter… The Shopping Zone.

Consider, for a moment, The Shopper. He needs a crown. He’s not looking for the best crown. He’s looking for the cheapest crown. He’s on a race to the bottom.

Now, meet Betty. She’s worked in the dental office for 25 years, and frankly is counting the days until she can ditch the place. Here’s how she handles The Shopper:

“Dentist’s office.”

“Hey, how much are your crowns?”
“$795. We ship them overseas.”

“Okay, thanks.”

And the patient was never heard from again.

Let’s go to the other side of the universe and meet Nancy. Nancy loves her job, and is curious about patients. Let’s see how she handles The Shopper:

“Thank you for calling...

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5 Steps To Increase Dental Patient Referrals To Your Dental Practice You Can Do Right Now

new patients Aug 02, 2019
 

Dental patient referrals represent an important way to grow your practice, but a lot of dentists struggle to achieve them on a consistent basis. By following just a few steps, you can increase your referrals and grow your practice, leading to a more vibrant and profitable business.

Below Are Five Steps To Increase Dental Patient Referrals To Your Practice:

  1. Be on time: When you are not on time, it communicates to your patient that you don’t care. No matter what words are coming out of your mouth, your ability to be on time is essential when developing a relationship with a patient. When you are on time, you show respect to your patient and establish trust more quickly.
  2. Say please and thank you: Establish a culture of gratitude not only with your patients, but also with your team. Great companies and billion-dollar brands prioritize the idea of saying please and thank you so that their customers know they are valued and appreciated. Get your entire...
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The Secret To Success In Dentistry

motivation Jul 22, 2019
 

What’s Your Secret?

Are you fascinated by successful people? It’s inspiring and interesting to see people who are successful in dentistry, successful in finance and successful in health. Interacting with successful people often makes you wonder what you can do to achieve similar levels of success both at your practice and in your personal life.

Here’s what you are going to find. When talking to anyone who has ever been successful at anything, they’ll be dying to answer you if you ask them: “What’s your secret?” It’s never 22 different things. Rather, anyone who is truly successful will go: “I do three things—here they are.”

Systems For Success

I was on a flight not too long ago. After boarding, a young family with three little girls came down the aisle. As a father of three not-so-little girls myself, I have a special place in my heart for young families with little girls.

They came down the aisle looking...

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3 Steps To Add More New Patients To Your Dental Practice

new patients Jul 02, 2019
 

Did you know that only one third of all new dental patients calling a dental office today will actually schedule an appointment? What if you improved that figure to one-half or three-quarters and add more new patients to your dental practice?

Even that small change would have a dramatic effect on your practice—and it’s not out of reach. With just three simple steps, you can increase the rate of new patients you bring on board each month:

Here Are The 3 Steps To Add More New Dental Patients To Your Practice:

  1. Collect the data: The first step is to collect the relevant data so that you can analyze it and make a plan. Have one of your team members collect the data and present it to you on a weekly basis. You need to track how many calls you get in a week, how many calls each week are actually answered, how many calls are returned and how many calls are converted into new dental patients. These insights will inform your plan.
  2. Analyze the data points: Once you have...
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Starbucks, And All Its Combinations

practice systems Jul 01, 2019
 

Do you know how many different possible combinations there are to Starbucks drinks? If you look on Starbucks’ website, you’ll learn that there are 87,000 possible permutations.

Now, Starbucks may not be the world’s best coffee, but it’s pretty good. And it’s pretty consistent. If you look at the side of a Starbucks cup, each one of them has six squares on the label. Howard Schultz says Starbucks’ entire business plan is on the side of that cup. Each one of those squares is a differentiating component of how the coffee is made.

An employee scribbles on the side of the cup and passes it along to the person who’s making the drink. They don’t make eye contact, they don’t look at each other and they don’t even talk. Using the systems on the side of the cup, they’re able to accurately and efficiently communicate which one of the 87,000 possible combinations they’re serving.

In downtown Kansas City, they have one of...

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