Did you know, despite his fortunes, Walmart Founder Sam Walton preferred to drive an old pickup truck?
He could afford the fanciest clothes, but filled out his wardrobe largely with offerings from Walmart.
So this is another time when we break out the old phrase,
“Don’t judge a book by it’s cover.”
Wise but difficult words to live by!
The point here is we simply cannot afford to not to assume who can or will afford our dentistry.
It’s called a “wallet biopsy.” When we try to judge potential patients by what dentistry we think they’ll accept, we’re closing the door to opportunity.
So do a lot of listening to new patients, instead of trying to figure out what they want (or can afford) based on appearances!