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Unfortunately, we find that most young dentists have some assumptions about how they need to practice in order to be successful. They set up their practice to follow those assumptions, but then down the road, they find themselves working harder and harder while not making as much as they feel they should be. We hear the comment, “I thought it would be better than this,” all the time, which is why we are now teaching something we call the Financial GAPS Method. The truth is there are four gaps in every practice where money is leaving and most dentists aren’t aware of those gaps or how to calculate them. This is unfortunate because it is easy. One of the most important gaps is what we call the effort gap, which is the difference between your gross production and your net production, and when you ignore it, you find yourself working too many days for free. Kirk likes to say “Time is the new rich,” because as we progress through life, time becomes more important than money, and when you’re working for free, that’s time that you’re wasting. The second gap is the collection gap, it’s the gap between your net production and your actual collections.
Katrina is the Clinical Liaison for AZPerio, the country's largest periodontal practice. Listen to her on Episode #587 of the Best Practices Show!
To learn more about Dr. Amanda Seay and Dr. Adamo Notarantonio, listen to Episode #586 of The Best Practices Show!
Picture the tree growing next to your home. One day, you go outside to inspect it. You notice little diseased spots on some of the leaves. So, you trim them off. A few weeks go by, and the leaves grow back the exact same way. You can’t get rid of the problem!
Your schedule may be full — but full of what? If your days are packed with busywork, you're not productive or profitable! So, how do you increase productivity without working harder? To find out, don't miss this episode! Kirk Behrendt brings back Robyn Theisen, one of ACT’s amazing coaches, with five tips to work smarter as a team to run a more predictable, productive practice. To learn how to get started, listen to Episode 584 of The Best Practices Show!
Anyone can become a better speaker — and everyone should! Public speaking is one of the most important skills you can have, especially as a business owner. To help you go from an average to fantastic speaker, Kirk Behrendt brings in Katherine Eitel Belt, founder of LionSpeak, with tips to speak better, present better, and improve how you communicate with your audience. To learn how to present messages that move people, listen to Episode 583 of The Best Practices Show!
There’s an unwanted guest lurking around your practice. You never see him, but he’s always there. It’s the time burglar!
These days, it seems like patients get more and more hesitant to accept the treatment you provide, and without that your productivity plummets. However, I don’t think the emphasis should be on case acceptance, but rather on the patient asking us for treatment. It’s exhausting trying to convince patients they have a disease process they don’t believe they have, so instead try shifting your focus to helping patients confront and understand their disease processes through co-discovery. I recently spoke with Katrina Sanders, the Dental WINEgenist herself, about the three strategies she uses to help create a desire for treatment in the patient.
You want your phones to ring, so you put out some ads. You create a brand-new website, rent some billboards, and spend tons of money on everything possible. So, why isn't it working? For that answer, Kirk Behrendt brings back Xaña Winans, founder and CEO of Golden Proportions Marketing, to explain the marketing funnel, the biggest problems dentists have in this process, and how to fix it. A new website alone will only go so far! To learn what you're missing in your dental marketing strategy, listen to Episode 581 of The Best Practices Show!
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