What does dentistry have to do with coffee mugs? Take a look at our example in the video, and ask yourself:
“How well are we conveying the value of our dental expertise?”
While we can’t choose treatment for patients, we can present the benefits that influence their decisions to move forward.
Remember, patient apprehensions are typically centered around time, money or pain.
With a carefully crafted message and strategized language, we can get them past those apprehensions, and into the chair!