Building a Successful Membership Website Just Got Easier...

You’re Just Seconds Away From The Essential Training, Advice & Support you need to Plan, Create & Grow a Profitable, Meaningful Membership

Stop Us If Any Of This Sounds Familiar...

If it does, then you already know what a minefield it can be trying to get quality advice & support

That’s What Inspired Us To Build this Place

We were fed up with hearing stories about good people with a great idea, just like you, being left stuck and let down in their pursuit of membership site success, thanks to:

Thankfully, all of that is behind you...

Introducing the Membership Academy

The Academy is the leading training community for membership site owners.

It’s a membership about memberships!

And it’s packed with in-depth, practical training and resources on all aspects of planning, building, running and growing a successful membership website.

PLUS the community support you need to ensure your membership achieves its full potential.

The Academy will help you to:

Build a business you love, that generates predictable, recurring income and finally gives you the freedom and lifestyle you want

Attract more members and keep them engaged and involved in your site, so that they stick around and continue paying for longer

Finally get to grips with the technical side of building and managing your membership site - saving you hours of frustration

Eliminate the guesswork and stop throwing stuff at the wall and hoping something sticks by giving you a step by step roadmap to follow

Tap into the collective knowledge & experience of a community of membership site owners and experts who are there to support each other

Become infinitely better at managing your membership on a day to day basis, so that you have way more time and far less stress

What makes Membership Academy different?

Access To Expertise

Tap into our 20+ years experience in the industry and a proven track record of driving the growth of numerous 6 and 7 figure memberships across a broad range of markets.

We Walk The Talk

Where others teach unproven theory or rely on outdated experience - we're successful membership owners ourselves, we're in the trenches with our fingers firmly on the pulse

Peer Support

With over 2000 members - all fellow membership owners - the Academy community is there 24/7 to answer all your questions and provide feedback and support

Look Over Our Shoulder

Members tell us they learn a lot from watching us 'do our thing' - the Academy is a living 'case study', and we're transparent in showing behind the scenes of our own business.

No B.S. Allowed

We’re not into overblown hype, marketing tricks or jumping on the latest shiny bandwagon. Just straight-talking, honest, proven and practical advice. No B.S., no tricks, no 'get rich quick's!

Our Full Commitment

We eat, sleep and breathe membership sites. The Academy is our 100% focus and we love helping our members achieve success. It's all we do, and we're not going anywhere!

Meet The Association & ACT Dental

Hi, we’re Mike Morrison and Callie Willows – otherwise known as the “Membership Geeks” (previously “The Membership Guys”) – and we’ve spent years guiding the growth of thousands of online memberships.

With a combined 20+ years in the online marketing and web development industry, and over 10 years specializing exclusively in memberships, we’ve been the driving force behind a multitude of 6, 7 and even 8 figure membership businesses in a diverse range of industries – from weight loss to coaching to executive training to bass guitar – we have a proven track record of helping great clients to achieve fantastic results.

In 2015 we decided to take all of that knowledge and experience and create Membership Academy so that we could help entrepreneurs and small business owners just like you to achieve success with membership sites on a global scale. The Academy quickly became our full-time business and we’ve now helped over 7000 people to launch and grow their membership. And we seriously love spending our days supporting our members!

"Mike and Callie don't just talk the talk, they walk the walk. I've learned more from them on the subject of running and building a successful membership site in the last 12 months than I have anywhere else. Ever. Period! Not only are they clearly leading the way, but they're doing it with professionalism and class. I can't sing their praises enough."

Kirk Behrendt

Milwaukee, WI

Help At Every Stage of Your Membership

All Academy Members Get Access To:

Immediate Access To Our Full Training Archive

We have a huge library of content for you to dive straight into as soon as you join, from full courses on topics ranging from gamification to membership management, to quick win tech tutorials and expert workshops that deep dive on a range of specific tactics.

Learn what you need, when you need to, from wherever you want.

A Thriving, Supportive Community Of Peers

Our community is the heart of the Academy and the place to go for answers to your questions, to get feedback, gain support or inspiration, or simply get to know other like minded membership owners.

We may be biased, but we happen to think our members are amazing with a wide range of skills and expertise. They make the Academy forum an incredible resource to turn to 24/7.

And not only do we have our private forum – you can also connect with fellow membershippers on regular Co-working sessions, Mastermind Huddles, Quarterly Planning Calls and Member Mixers too.

Office Hours and Live Q&A's with Mike & Callie

Need tailored advice and feedback? No problem! Drop-in to one of our live Office Hours sessions on Zoom and ask us directly or come along to our monthly Q&A call where no question goes unanswered.

Can’t make the Q&A live? No worries, submit your question in advance and listen back on the replay!

And of course you can get answers to questions 24/7 inside our member-only forum. So you never need to wait long for support!

Checklists, Cheatsheets And Workbooks

We provide all the resources we can to help you implement what you learn and make managing your membership tasks as easy as possible. Including:


Real People, Real Memberships, Real Success

30 Day No Questions Asked Money Back Guarantee

When you join Membership Academy you are fully protected by our 100% Satisfaction Guarantee. If you don’t feel like you’ve received value and you decide you want to cancel any time within the next 30 days, just let us know and we’ll send you a prompt refund. No hassles, headaches or hoops to jump through.


We’re confident that you’ll find the Membership Academy useful, and we won’t make you beg or invoke any silly rules or conditions – if you’re not satisfied within your first 30 days then we’ll refund you without any fuss.

Get Instant Access to the Academy!

Coaching Solutions for Your Dental Practice

If you’re ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us…
Best Practices Association Member



To The Top Study Club Member



Pro Coaching Member


Apply (Pro Coaching)

for the Serious Students
All prices in US Dollars

Not Sure if Membership Academy is Right For You?

Membership Academy is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase...

Who the Academy is For

Who the Academy is Not For

It might seem strange, us trying to talk you OUT of becoming a member - but truly if the Academy is not the right fit then neither of us benefit. We have a vested interest in your success (you won’t stick around long if we’re not helping, right?) - and that all starts by making sure the Academy is right for you before you join.

Frequently Asked Questions

So, you have questions? Let us try to answer those for you...

It’s time for you to take action. Simple as that. If you really want to have a successful, profitable membership site then you need somewhere to get answers to all of your questions – especially the ones you don’t know you have yet. You need support, community, and most of all… accountability!

The Membership Academy is that place. If you really want to make a difference, the time is now.

We focus on online training and community based membership sites (like the Academy itself) and this is the kind of site that the majority of our members are looking to run. That said, much of our content is relevant to other types of membership, and we do have members who apply what we teach to other models.

Absolutely – the Academy covers every stage of planning, creating and growing a membership site – from the very start where you just have an idea and nothing more. In fact now is the perfect time for you to join the Academy; as not only do we have training that will take you through every step, but you’ll also be able to get support and advice from within the community too, to help you through your journey.

I’m afraid not! The Academy is an education based membership that provides training and resources to help you create, launch and grow a membership site. You still need to choose an external platform to create your actual site on (we recommend WordPress).

We do offer a WordPress theme to help making your membership site easier, as well as setup walkthroughs of most of the major membership plugins for WordPress.

Assuming you want to keep growing your membership site then the Academy can help you with fine tuning your member acquisition, onboarding, engagement and retention strategies; as well as supporting you with working towards your future goals. This is certainly not a “beginner only” community – far from it! We’ve helped clients grow to 7 figures and have worked with major multinationals, so there’s plenty of expertise on offer that you’re sure to benefit from in your continued growth.

You get access to everything already inside the Academy straight away! No waiting for content to be released to you, just jump in and start making use of the training straight away. We regularly update and add new material too – so your content library will continue growing.

We don’t provide private support but we do offer weekly Office Hours where you can drop-in with any questions that you have, as well as a more formal monthly Q&A call. You can also get feedback and advice any time from within our community, both from fellow members and ourselves (we’re in the community every day!)

We know you will LOVE the Membership Academy, however, if for whatever reason you’re not 100% satisfied in any way we have a 30 day money back guarantee (no questions asked). We want you to succeed, and know that if you become a member of the Membership Academy and really put your heart and soul into it… you will see amazing results!

Obviously we’d love it if all of our members stuck around forever – but we’ve worked with membership sites for long enough to know that that’s never going to happen! So, if you do decide to cancel obviously we’ll be very sad, but you’ll be able to do so with just a few clicks from within your account page.

Once cancelled you’ll retain access to the site for any remaining time paid for, after which you’ll lose access to all of the content, community and live sessions.

Yes! The majority of the content in the Academy is not tech based at all and instead focuses on important topics such as growth strategy, member retention, attracting new members and more. All these topics are far more important for membership site success than what tech is used!

While our tech walkthroughs do focus mostly on WordPress, we do also have trainings on other options like Kajabi and Simplero too. And we have members using all kinds of different tech in the community.

Get Instant Access to the Academy!

Coaching Solutions for Your Dental Practice

If you’re ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us…
Best Practices Association Member



To The Top Study Club Member



Pro Coaching Member


Apply (Pro Coaching)

for the Serious Students
All prices in US Dollars

Membership Masterclasses

Helping you to take positive action each and every month

Our Membership Masterclass workshops cover a range of advanced growth strategies and tactics.


Not only do our Masterclasses provide you with proven frameworks and tactics, but we also give you pre-made templates, resources and more to actually execute and implement what you learn, fast!


You can attend live to ask us questions, as well as access all session recordings on demand in our training library