Remember the old days, when a quarter from the Tooth Fairy was enough to buy a candy bar? These days, the cost of just about everything is going up. Now’s a good time to “lift the pillow” and examine your practice’s pricing strategy.
It’s crucial to ensure your pricing reflects the value you provide without shortchanging yourself—or your patients:
• When’s the last time you evaluated or adjusted your service rates? • Are your prices aligning with the level of service and expertise you offer? • Are they keeping pace with rising costs and market trends?
To run a successful practice, your pricing needs to accurately reflect the value you provide— while maintaining profitability. Remember, it's not just about covering your costs; it's about setting a fair price that acknowledges the quality of care you deliver.
Here a little video that explains it a little better!
Just as children eagerly anticipate a visit from the Tooth Fairy, your patients should feel confident in the value they receive from your practice. They will if you’re upfront about your rates and back it up with exemplary service!