Remember the old days, when a quarter from the Tooth Fairy was enough to buy a candy bar? These days, the cost of just about everything is going up. Now’s a good time to “lift the pillow” and examine your practice’s pricing strategy.
It’s crucial to ensure your pricing reflects the value you provide without shortchanging yourself—or your patients:
• When’s the last time you evaluated or adjusted your service rates? • Are your prices aligning with the level of service and expertise you offer? • Are they keeping pace with rising costs and market trends?
To run a successful practice, your pricing needs to accurately reflect the value you provide— while maintaining profitability. Remember, it's not just about covering your costs; it's about setting a fair price that acknowledges the quality of care you deliver.
Here a little video that explains it a little better!
Just as children eagerly anticipate a visit from the Tooth Fairy, your patients should feel confident in the value they receive from your practice. They will if you’re upfront about your rates and back it up with exemplary service!
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
