---
title: What A Job Post Says About Your Practice And Why It Matters!
description: Attracting the wrong candidates? Look at your hiring post! Avoid the buzzwords, and be clear on what you really want.
---

[Blog ](https://www.actdental.com/blog)

# [What A Job Post Says About Your Practice And Why It Matters!](https://www.actdental.com/blog/what-a-job-post-says-about-your-practice-and-why-it-matters)

 Written by [Kirk Behrendt](https://www.actdental.com/blog/author/kirk) | Jun 23, 2025 1:00:00 PM

 

Do you struggle to find the right candidates? Take a look at your job post. You’re probably attracting the wrong people!

A job post says a lot about your practice. If you say you want a “rockstar,” that’s exactly who you’re going to get…and not in a good way. Buzzwords like “guru” or “jack of all trades” don’t speak to your values or culture. So, why include them at all?

Ditch the buzzwords. Say what you’re *really* looking for (beyond the basic qualifications). Tell candidates what your culture is all about. Take pride in your mission, then invite them to join it. You shouldn’t have to convince people to apply for a position. They should *want* to apply!

Bottom line? Be clear, and be real. Because language DOES matter!

*Does the ad reflect your practice? If not, it’s time for a refresh! Don’t miss our *[*three essential tips*](https://www.actdental.com/blog/3-tips-for-writing-a-hiring-ad-that-stands-out/)* for writing job ads that stand out.*

 

[View full post](https://www.actdental.com/blog/what-a-job-post-says-about-your-practice-and-why-it-matters)

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