What A Job Post Says About Your Practice And Why It Matters!
Do you struggle to find the right candidates? Take a look at your job post. You’re probably attracting the wrong people!
A job post says a lot about your practice. If you say you want a “rockstar,” that’s exactly who you’re going to get…and not in a good way. Buzzwords like “guru” or “jack of all trades” don’t speak to your values or culture. So, why include them at all?
Ditch the buzzwords. Say what you’re really looking for (beyond the basic qualifications). Tell candidates what your culture is all about. Take pride in your mission, then invite them to join it. You shouldn’t have to convince people to apply for a position. They should want to apply!
Bottom line? Be clear, and be real. Because language DOES matter!
Does the ad reflect your practice? If not, it’s time for a refresh! Don’t miss our three essential tips for writing job ads that stand out.
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
