In our last Data Snapshot, we broke down why it’s important that your patients agree to treatment, and this week we’re going to dive in even further by discussing the Treatment Dollar Amount Percentage. What that measures is the total treatment dollars presented that patients agree to move forward with by scheduling the same day.
For example, if a patient is presented with four crowns at $2,000 each, that’s an $8,000 plan. However, if they only schedule one tooth, even though it’s 100% Patient Acceptance, it’s only 25% Treatment Dollar Amount Acceptance. It’s important because it shows how much of your diagnosed care is turning into actionable dentistry, which is what turns into the dollars that help your bottom line.
You can impact this metric right now by making a few changes to how you present treatment:
- Show patients the whole picture. Even if the patient wants to start small, letting them see the big picture builds awareness and keeps the door open. Patients like the freedom to decide how much they want to do, and when. If they agree to multiple treatment options, go ahead and schedule as many of those steps in advance.
- Use visual aids to show potential outcomes. Photography is essential, because it enables the patient to see for themselves, building incredible value for the treatment. It’s crucial to present this value before the price, because if a patient sees the price without understanding the treatment’s value, they’re not going to say “yes.”
Remember, it’s about more than patients saying “yes” to treatment — you want them saying “yes” to bigger, comprehensive care that will have a greater impact on your bottom line and their health.
