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692: Dr. Andrew Turchin - How to Get the Biggest ROI from Continuing Education

Have you ever wondered about whether you should invest in Continuing Education? In this episode, Kirk welcomes practicing dentist and coach Dr. Andrew Turchin to talk about how to get the biggest ROI from continuing education. The two discuss how to decide on the right courses and Dr. Turchin shares strategies for bridging the gap between CE courses and implementing new skills and knowledge. He also highlights the importance of taking time to reflect on learnings from CE courses and scheduling team meetings to discuss and plan for implementation.

Learn More About Dr. Andrew Turchin:

More Helpful Links for a Better Practice & A Better Life:

Main Takeaways

  • Focus on implementing one idea at a time and take the time to distill ideas down to their simplest form.
  • Design learning courses that are efficient and incorporate accelerated learning techniques.
  • Simplify complex ideas to make them easier to understand and communicate to others.
  • Utilize multiple learning methods, such as lectures, hands-on activities, and over-the-shoulder demonstrations, to enhance learning retention.
  • Consider the financial benefits of investing in education and find enjoyment in helping others.



06:33 Maximizing ROI in Continuing Education

11:13 The Importance of Leadership in Dentistry

17:40 Creating Promotions to Differentiate Your Practice

22:43 Bridging the Gap Between CE Courses

32:55 Moving Away from PPOs

41:30 Final Thoughts on Maximizing ROI in CE

43:57 Implementing Ideas and Distilling Knowledge

44:25 Designing an Efficient Learning Course

45:18 Simplifying Complex Ideas

46:17 Multiple Learning Methods

46:44 Financial Benefits and Enjoying the Work

47:39 Contact Information and Closing Remarks



“That's what's so cool about this incredible profession. It's very noble. The choices you can make, you can practice wherever you want. You can charge whatever you want. You can work whatever hours you want. You can do what style you want.” (4:26 - 4:39)

“I think it's important for dentists to know that their general practices have a lot of really cool cases sitting there. And I've never marketed a day in my life, really. Just learning how to have the right conversations with the patients, is what I've learned over the years. And the number one thing I tell these young dentists is just because they come in and say, I just want a cleaning, doesn't mean you can't have conversations. You have to know how to have them in a non -pushy way, in a non -threatening way.” (5:33 - 05:38)

“We are always encouraging dentists to try to become a better leader and create other leaders. You know, if somebody young is listening to this, how important is the leadership investment that you made?” (9:22 - 9:33)

“My clarity of vision has helped my team be better teammates to me, the coach. And I think we have to look at ourselves as a coach and them as part of the team and not their boss.” (13:39 - 13:51)

“If you want maximum ROI, you have to give yourself a little pep talk. Stay away from your phone as much as possible during [the] lecture.” (25:54 - 26:01)

“The best advice I could have for anybody as a thinker and a learner is never get the wifi on the plane. It's the only place we have left in life. I get on a plane sometimes, I'm looking forward to it. For me to truly, in my life, I don't know about anybody else, that's the only place I truly have quiet to read and to write.” (30:41 - 31:00)

“I'll tell you this, the very wealthy expect to know their dentist. They expect to know their professionals on a very personal level and to be friends with them and have them available. And that might not be for everybody, but I don't mind it.” (38:39 - 38:52)

“I would say pick a great topic, pay a lot of attention in the course. Ask questions. I think that's, you know, don't just stay quiet, go to a course, whether it be a big room or a small room, whatever it is, where you feel comfortable and get comfortable asking the hard questions. So you could truly understand it and know that's your goal to leave understanding it.” (43:23 - 43:27)

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.