How to Find Your Next Hygienist on Indeed
Careers in dentistry seem to be continually changing, and this past year has increased the pace exponentially. This shift has also created a new intensity in the hiring world.
Many hygienists left the profession for varying reasons, but not all of them have disappeared. How do you find the best hygienists and convince them to come work for you?
Create an Ad on Indeed
When was the last time you created an ad on Indeed? According to Indeed’s website, they deliver 65% of all hires made in the US from online sources. That’s an impressive number.
Posting on Indeed will also often place your ad in the top results when a local hygienist enters “hygienist jobs near me” in their search engine. You will see more applicants close to the office with this method as well.
Find a “Hidden” Gem
Oftentimes an individual will sign up for updates of new available jobs in their area. This is common for employees actively seeking a job. When they do this, they receive email notifications of new job postings, even after they have already accepted employment elsewhere. Unless they have unsubscribed, there are many hygienists currently employed that aren’t actively looking for a new job, but still receiving updated Indeed ads. Although employed, if you create the right job post, they will be intrigued and want to know more.
Creating the Perfect Indeed Ad
The content in your ad matters. If you take the time to perfect it, you will receive more applicants for the job. You can make an amazing post using the tips we shared on our blog here. Kirk says “Specific is terrific and vague is the plague”, be sure you are intentional with your wording. If you are hiring part-time vs. full-time, don’t leave that or other details out. Test your applicants with specific instructions, if they can’t follow them now, chances are they won’t when they’re hired.
Your Website Should Match your Ad Claims
Once they have been exposed to your ad, these hygienists will soon perform a search of your practice online. The content in your ad should reflect your online presence and what you stand for. How is your practice website? Are your core values apparent? Is it up to date? Is it easy to navigate? Do you have updated photos and bios of your team? In addition to your website, how are your social media platforms reflecting your core values? Great hygienists do their homework before sending their resume, especially if they are content at a current job.
What Hygienists Consider When Searching for a New Job/Employer
- Fair compensation based on experience and performance
- Schedule flexibility
- Close to home
- Staff appreciation
- Benefits beyond hourly wage/or salary
- Office reputation
- Equipment and instruments provided
- A fun place to work
You can use some of these to your advantage when writing your ad. Remember to be honest about what you offer your team members. Doing your own homework to set yourself apart from other ads can boost yours as well. Search and read other local dental hygienist ads on Indeed. What separates yours from the rest could be something on this list that you and your team have perfected.
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Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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