Imagine this: your receptionist walks into your office. They say you’ve got a cancellation for today. Finally, you get to take a break! You might even use the extra time to catch up on all the things you’ve been putting off.
Dentists often think cancellations are a good thing. Well actually, they’re a bad thing. An empty chair isn’t no profit. It’s NEGATIVE profit!
Wanna know why you keep getting cancellations? You’re putting the wrong patients in your chairs. The wrong patients are the people who don’t value your work or respect your time. Next time you get a cancellation, ask yourself, “Is this the type of patient I want in my practice?”
Your goal shouldn’t be to gain as many patients as possible. It should be to gain the RIGHT patients. Right patients equals less cancellations—and more profit!
Your team needs to hear this, too. Show them about the cost of open chair time. And don’t forget to check out this blog for tips on getting more patients into your practice.
Put your energy into the right patients!
