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The Cost of Open Chair Time in Your Dental Office


Imagine this: your receptionist walks into your office. They say you’ve got a cancellation for today. Finally, you get to take a break! You might even use the extra time to catch up on all the things you’ve been putting off.

Dentists often think cancellations are a good thing. Well actually, they’re a bad thing. An empty chair isn’t no profit. It’s NEGATIVE profit!

Wanna know why you keep getting cancellations? You’re putting the wrong patients in your chairs. The wrong patients are the people who don’t value your work or respect your time. Next time you get a cancellation, ask yourself, “Is this the type of patient I want in my practice?”

Your goal shouldn’t be to gain as many patients as possible. It should be to gain the RIGHT patients. Right patients equals less cancellations—and more profit!

Your team needs to hear this, too. Show them about the cost of open chair time. And don’t forget to check out this blog for tips on getting more patients into your practice.

Put your energy into the right patients!

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.