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You Only Have 3 Summers Left
"It's that time of year again. The kids are out of school. The weather is warming up. The pool is now open. There is definently a shift in the everyday pace of our lives. Can you feel it? Yes! Summer is finally here." This month Kirk Behrendt looks at the 6 tips to make THIS summer one of the most memorable of your life.
Kirk Behrendt
Are You Stuffering From the Sting of Band-Aid Marketing?
"A TV rep comes into your practice and offers you an unbelievable deal on a :30 second commercial. Or the local paper is running a special section on healthcare that would be perfect for your practice, even though you don't run a regular schedule in the paper. You can't afford to miss these opportunities, right?
Wrong. You can afford to miss it. In fact, it may be in your best interest to miss it." This month Xana Winans gives you the tools to define your audience, target your message and create your marketing plan.
Xana Winans
What is the Culture of Your Dental Practice? Part II
I am hopeful that by now, after reading Part I of this series, you are working to secure the Vision and Philosophy for your practice. Your next step, if you have not done so, is to present this new mission to your team. I truly believe the verse in Proverbs that says, "Where there is no vision the people will perish." The biggest cause of failure is lack of vision - not being able to visualize where we are going. I cannot stress enough that this new Vision and Culture must begin with you.
This month, Dr. Stephen Malone takes you through Step II, creating the Vision and establishing the Culture of your practice.
