787: 3 Common Dental Marketing Mistakes & How to Fix Them – Andre Santos

Marketing is all about ads and social media. Right? While those are key elements, there is a lot more to the process. To demystify dental marketing and help you drive growth, Kirk Behrendt brings in Andre Santos, co-founder of Pain-Free Dental Marketing, to share three common mistakes that most dentists make and easy ways to fix them. With a bit of effort, you can attract more of the patients you want! To learn the best strategies to communicate your practice’s brand, listen to Episode 787 of The Best Practices Show!

Learn More About Andre:

• Follow Pain-Free Dental Marketing on Instagram: https://www.instagram.com/painfree_dentalmarketing
• Learn more about Pain-Free Dental Marketing: https://www.painfreedentalmarketing.com
• Listen to Bite-Sized Dental Marketing podcast: https://open.spotify.com/show/0yZjMmhYtXjVdpMFWAFqCR

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 787: https://www.youtube.com/@actdental/videos

Main Takeaways:

• Create a mobile-friendly website.
• Personalize your website rather than using generic ones.
• Put effort into the most visited pages, the home page and About Us page.
• Start telling stories that exemplify your unique qualities as a dental practice.
• Talk about who you are as a person. People care about you beyond dentistry.
• Invest in your team, especially admin. They are critical to your practice’s success.
• Like attracts like. Talk about things you care about to attract the patients you want.
• Every patient interaction — phone calls, online, office visits, events — is marketing.

Snippets:

0:00 Introduction.

1:32 Andre’s background.

2:58 The biggest marketing mistake dentists make.

5:24 Do you have a generic website?

6:58 Which pages are patients visiting most?

8:00 What makes a great About Us page?

9:33 The second biggest marketing mistake dentists make.

12:51 Showcase your great story.

15:12 Talk about the things you care about.

19:18 The third marketing mistake dentists make.

21:17 A great phone experience is crucial to building trust.

23:14 Culture is king.

27:42 Average phone conversion percentages.

32:09 Every patient interaction is marketing.

33:57 What percentage of new patient referrals should come from existing patients?

35:39 Final thoughts.

37:15 More about Pain-Free Dental Marketing and how to get in touch.

Andre Santos Bio: 

Before dental marketing, Andre Santos started his career in the corporate world. He met Eric Hubbard while the two worked at GameStop, where they formed their lifelong friendship. One year, Eric’s hometown dentist became interested in marketing strategies to save his dwindling practice. He became Eric’s first client, kicking off his and Andre’s marketing agency, Pain-Free Dental Marketing, where he and his team have been helping practices grow ever since.