812: Sharpen Your Vision: Differentiation Success – Part 4 – Adriana Booth

There are dentists on every corner of the country. So, why would patients come to you? In the final episode of this four-part series, Kirk Behrendt brings back Adriana Booth, one of ACT’s amazing coaches, to help you answer this question. Embrace differentiation, and you can finally set your practice apart! To learn how by using ACT’s free tools and resources, listen to Episode 812 of The Best Practices Show!

Learn More About Adriana:

• Join Adriana on Facebook: https://www.facebook.com/adriana.booth
• Follow Adriana on Instagram: https://www.instagram.com/adrimarieb
• Send Gina an email: gina@actdental.com 
• Send the ACT team an email: info@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 812: https://www.youtube.com/@actdental/videos
• Watch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8
• Watch Part 2, Episode 807 with Carlie Einarson: https://www.youtube.com/watch?v=JLya9ItEvk4
• Watch Part 3, Episode 808 with Robyn Theisen: https://www.youtube.com/watch?v=hkrZg-ONkNs
• Download ACT’s Differentiation Tool: https://info.actdental.com/hubfs/PDF/Differentiation%20Tool.pdf
• Download ACT’s Better Practice Strategic Plan: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/ACT_Dental_-_Better_Practice_Strategic_Plan.pdf

Main Takeaways:

• Start by identifying your core customers.
• Do not skip identifying your core customers!
• Pinpoint services that are sought after by patients.
• Identify what you are good at and what you want more of.
• Recognize your weaknesses and the areas you can improve in.
• Build trust with your core purpose, core values, and differentiation.
• Don't compare your practice to others or only do what others are doing.

Snippets:

0:00 Introduction.

1:40 Why differentiation is so important.

3:39 Identify your ideal patient.

7:33 Differentiation, explained.

9:18 Do you fix teeth or change lives?

10:59 How differentiation impacts team culture.

11:56 The importance of alignment.

14:35 Figure out your core customer profile.

17:49 Identify your core competencies.

19:56 Identify your weaknesses.

24:05 Final takeaways.

Adriana Booth, BS, RDH Bio:

Adriana Booth is a Lead Practice Coach who partners with dentists and their teams to cultivate leadership skills, build practice growth, and streamline business practices. After spending nearly two decades in the dental industry working with top-notch dental teams, Adriana came to ACT to share her passion for professional growth, high-level training, and systems creation with our clients. As a dental hygienist with a love for continuing education and personal growth, helping a practice become successful is at the heart of her passion for dentistry.

Adriana has a B.S. in Dental Hygiene from West Liberty University/O’Hehir University. By being involved in several Columbus, Ohio, study clubs, Adriana maintains strong relationships within her local dental community. She enjoys a variety of fitness activities, family time, good books, and at the top of her list, her fur babies.