In this episode of Metric Mondays, Kirk Behrendt brings back Dr. Barrett Straub, ACT’s CEO, to break down gross production, its challenges, and why you should take a closer look at your numbers. Think you have it all figured out? There's still more to learn! To discover what you need to know about gross production, listen to Episode 853 of The Best Practices Show!
Learn More About Dr. Straub:
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Main Takeaways:
- Gross production is a false proxy and a useless KPI in dentistry.
- Remember that gross production alone doesn't tell the whole story.
- Know the amount of effort that's required to produce your production.
- Understand the difference between gross production and net production.
- Look at how much you're collecting — not just how much you're producing.
Snippets:
0:00 Introduction.
1:01 Why gross production is the most useless number.
3:33 Challenges with gross production.
8:57 Understand your gaps.
11:15 Last thoughts.
Dr. Barrett Straub Bio:
Dr. Barrett Straub practices general and sedation dentistry in Port Washington, Wisconsin. He has worked hard to develop his practice into a top-performing, fee-for-service practice that focuses on improving the lives of patients through dentistry.
A graduate of Marquette Dental School, Dr. Straub’s advanced training and CE includes work at the Spear Institute, LVI, DOCS, and as a member of the Milwaukee Study Club. He is a past member of the Wisconsin Dental Association Board of Trustees and was awarded the Marquette Dental School 2017 Young Alumnus of the Year. As a former ACT coaching client that experienced first-hand the transformation that coaching can provide, he is passionate about helping other dentists create the practice they’ve always wanted.
Dr. Straub loves to hunt, golf, and spend winter on the ice, curling. He is married to Katie, with two daughters, Abby and Elizabeth.
