976 (877 Replay): Metric Mondays: What is Your “Production Story”? – Dr. Barrett Straub

For the month of December, we look back at some favorite episodes of 2025. In this episode, Kirk Behrendt brings back Dr. Barrett Straub, ACT’s CEO, to break down your production story and explain why you don't need as many patients as you think. Stop the churn-and-burn dentistry that's burning you out! To learn how to rewrite and improve your production story, listen to Episode 976 of The Best Practices Show!

Learn More About Dr. Straub:

• Send Dr. Straub an email: barrett@actdental.com 
• Join Dr. Straub on Facebook: https://www.facebook.com/barrett.d.straub

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
• Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 976: https://www.youtube.com/@actdental/videos
• Register to ACT’s BPA for their Financial GAPs Calculator: https://www.actdental.com/bpa

Main Takeaways:

• There's more to the production story than just how much you produced.
• Analyze your annual patient value, active patient count, and gross production.
• Stop filling production gaps with more patients. Do more dentistry on less patients.
• Do you want to be a dentist that chases 4,000 patients or have fewer, right patients?
• Figure out your production story now so you can figure out how to write it going forward.

Snippets:

0:00 Introduction.

1:27 Why we need a production story.

2:34 Important KPIs you need to know.

6:49 Do more per active patient.

11:48 Countermeasures you can start today.

15:44 ACT’s BPA and TTT.

Dr. Barrett Straub Bio:

Dr. Barrett Straub practices general and sedation dentistry in Port Washington, Wisconsin. He has worked hard to develop his practice into a top-performing, fee-for-service practice that focuses on improving the lives of patients through dentistry.

A graduate of Marquette Dental School, Dr. Straub’s advanced training and CE includes work at the Spear Institute, LVI, DOCS, and as a member of the Milwaukee Study Club. He is a past member of the Wisconsin Dental Association Board of Trustees and was awarded the Marquette Dental School 2017 Young Alumnus of the Year. As a former ACT coaching client that experienced first-hand the transformation that coaching can provide, he is passionate about helping other dentists create the practice they’ve always wanted.

Dr. Straub loves to hunt, golf, and spend winter on the ice, curling. He is married to Katie, with two daughters, Abby and Elizabeth.