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Can You Do This In 20 Seconds?



The elevator door opens and your ideal patient walks in. You strike up a conversation and BOOM!

They ask THE question:


You freeze. The words just aren’t there!

“Well uhh…”


The doors open and your time is up!

You just missed the PERFECT opportunity to express your mission, explain the value of your dental practice and ultimately gain a patient.

So you need plan ahead and come up with your own “Elevator Speech.”

We call it an Elevator Speech because it’s got to be short and to the point. Usually less than 30 SECONDS!

An Elevator Speech needs to BE 3 things:




When the person your talking to walks out of the elevator you want to give them a reason to want to take action!

So plan ahead and start preparing your Elevator Speech. You never know who’s waiting on the other side of the door.

Key takeaways:

Prepare a 15-30 second speech highlighting the unique aspects of your company. Express your mission and explain your value. Be Clear. Use Power Words. Engage your listeners and invite them to take action!

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.