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Culture Eats Strategy For Breakfast


Dentists always wanna talk strategy. How can they make more money? Increase their patients? Expand into new locations? Strategy gets old fast. If strategy was a breakfast food, it would be toast—bland, stale and boring. There’s not even butter on that toast!

You can’t run your practice on strategy alone. That’s no fun! If you focus on the numbers too much, you’ll forget to ask one crucial question: are your team members happy?

Toast is just a side dish. What your team REALLY wants are Culture Krispies!

If strategy is toast, then culture is the chocolatey, delicious cereal you loved eating as a kid (and maybe still do). You have to invest in culture because people are everything to your practice. Amazing people will bring your strategy to life!

It’s not always about profitability, growth and success. People have to enjoy being a part of your practice, too. And it all starts with creating an awesome culture.

So, what are you having for breakfast? Boring strategy toast, or Culture Krispies? I think my choice is pretty obvious. We even made a quick video about culture versus strategy. Go check it out!

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.