Do You See What Your Patients See?
How is your practice going? I don't mean profits, number of patients, or the team's performance. I'm talking about the actual building that holds your practice. Patients see the little things you don't. They see the weeds in your parking lot, the air freshener that ran out, the bug that got stuck in the observation light. These things may be little, but they really add up. Flaws in the physical space can hinder the patient experience.
They also affect which tier you're in. Think of it this way - you might think your practice is a Michelin-star restaurant, but your patients think it's a McDonald's!
Find the little flaws by walking through your practice with the eyes of a patient. Ask your team to sit in the waiting room, walk the hallways, and lie in the observation chairs. Have everyone write down what they see and discuss their findings after the exercise.
Divide the flaws into three categories: it costs nothing, it costs a little, and it costs a lot. Fix the flaws that cost nothing first, like pulling the weeds in your parking lot. Then, replace the air freshener that ran out four months ago. Lastly, call someone to get that dang bug out of the light bulb!
Watch this video with your team to see how the exercise works. We also have a webinar that speaks on this same topic. Watch the replay, here!
A few quick fixes go a long way toward improving the patient experience!
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
RECENT POSTS
3 Strategies to Grow Without Adding More Chairs
February 08, 2025
846: How Digital Dentistry is Revolutionizing Patient Care – Dr. Christian Coachman & Dr. Marta Revilla-León
February 07, 2025
How Tracking This One Number Can Transform Your Dental Practice
February 06, 2025
844: Redefining Trust in Dentistry: Introducing the BPA App – Dr. Barrett Straub & Miranda Beeson
February 02, 2025
843: Trust Breakers to Avoid – Ariel Juday
January 31, 2025
842: Empowering Women in Digital Dentistry: Boost Confidence, Competence, and Earnings in the AI-Driven Era – Allison Lacoursiere
January 29, 2025
Do You See What Your Patients See?
January 28, 2025
Leading with Accompaniment: When Support Means More Than Solutions
January 27, 2025