803: Inside the Minds of Dentistry’s Rising Stars: What Really Matters to Patients! – Dr. Christopher Mazzola & Dr. Charlie Ward
You're a dentist — not a hammer! Stop forcing treatment on patients and start guiding them toward it instead. To help you make that happen, Kirk Behrendt brings back Dr. Christopher Mazzola and Dr. Charlie Ward, visiting faculty from the Pankey Institute, to share what they’ve uncovered about the new patient process and how to find the things that matter to them most. To start decoding your patients’ minds to establish trust and improve retention, listen to Episode 803 of The Best Practices Show!