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The Worlds Greatest Patient


Your practice would be nothing without patients. But that doesn’t mean they should run the show! Your team is in charge, and patients need to see that. If you don’t set boundaries with patients, they can (and will) get away with anything.

Every patient believes they’re the best. But let me tell you, perception and reality are two very different things.

I’m sure you’ve heard the phrase, “The customer is always right.” Take that concept and throw it out the window! Patients can’t treat you however they want. They’ll end up running the practice instead of your team.

You need a standardized set of rules for all your patients. No one should get special treatment, even if they feel entitled to it. Make expectations clear long before they show up for that first appointment. Say the rules out loud—patients can’t read your mind!

Not everyone deserves the title of World’s Greatest Patient. Here’s a short video your team will find all too relatable. I bet it’ll make you think about some of your own patients!

Kirk Behrendt

Kirk Behrendt is the Founder of ACT Dental, a customized coaching company for dentists. He has invested his entire professional life studying the top dental practices in the world and the leadership that guides them. As the founder of ACT, his vision is driven by the commitment to provide highly personalized care to the dental profession. By creating a talented team of experts, Kirk and his team continue to positively impact the practice of dentistry one practice at a time. His personal mission is to use up every ounce of his potential. He lectures all over the world to help individuals take control of their own lives. Kirk has been recognized as one of Dentistry Today as one of Top Leaders in Dental. Dr. Peter Dawson called him “THE best motivator I have ever heard.” He loves cycling, basketball, stand-up comedy, and most of all, spending time with his wife, Sarah, and children Kinzie, Lily, Zoe & Bo.