Getting lost in the competition? Sounds like your practice needs some TNT.
No, not explosives! TNT stands for “takes no talent.” These are small, controllable habits that require little to no skill. And yet, they make a huge impact. Patients notice them, and patients will remember them.
It all comes down to skill and effort. Any dentist with skill can open up a practice. However, skill only carries you so far. Drawing in good patients takes effort, and not every dentist is willing to put in that effort. If you want to stand out, show patients you have both.
Skill and effort separate the good from the GREAT!
So, which actions take no talent? You already know them! TNT includes habits like…
Say please and thank you
Be present in meetings
Answer calls with enthusiasm
Hold the door for patients
It’s not just about great dentistry. It’s also about how you treat people. Set your practice apart by doing the little things that go above and beyond!
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
