Your Team Has A Seat Problem
If your practice feels chaotic, the instinct is usually to look at the people. Who’s dropping the ball? Who’s not pulling their weight? Who needs more training or a harder conversation?
But sometimes the problem isn’t the people. It’s the seats they’re in.
Great Teams Are Built on Roles, Not Just Talent
Baseball works because everyone knows their position. The catcher doesn’t play center field. The pitcher doesn’t manage the dugout. Everyone is exactly where their skills belong—and the team wins because of it. Put the wrong person in the wrong spot, and it doesn’t matter how talented the roster is. Things fall apart.
Dental practices work the same way. You might have a phenomenal hygienist who would be a disaster as an office manager. Your most loyal employee might be drowning in a role that. doesn’t fit how they think or communicate. Your hardest worker might be quietly miserable because the seat they’re in doesn’t match what they’re actually good at—and they’d never say so because they care too much about the practice to complain.
None of that is a character flaw. It’s a seat problem, and seat problems don’t fix themselves.
The Mistake Most Owners Make
The easiest promotion to give is to the person you like the most. They’ve been with you longest. They work hard. They care about the practice. They’ve earned it. So when a role opens up, they’re the obvious choice—and sometimes, they’re the wrong one.
Liking someone and placing them well are two different things. Right person, right seat means two things have to be true: they fit your core values, and they get results in that specific role. Not one or the other. Both. When only one is true, something breaks down—and usually it’s the owner who ends up absorbing the difference, wondering why a good team still feels like so much
work.
The other version of this mistake is holding onto the wrong seat out of loyalty. Keeping someone in a role they’ve outgrown, or never grown into, because the conversation feels uncomfortable. But accommodation without accountability isn’t kindness—it’s just a problem with a delay on it.
Fix the Seats, Fix the Practice
When everyone is in the right seat, the practice stops feeling like something you need to hold together with both hands. People do their jobs well because their jobs fit them. Problems get solved at the right level. You stop being the one who has to catch everything that slips through.
That’s not just good management—it’s the difference between a practice that runs you and one you get to enjoy. When the seats are right, you can step back and trust that things run.
The result? Better practice. Better life.
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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