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4 Proven Patient Engagement Strategies You Should Be Using


Communication Oct 03, 2017
Fact: Your job as an oral health provider is to ensure that your patients receive only the best treatment.
No one can deny the importance of providing quality service when it comes to growing a business in the health sector ,  or any other  field  for that matter.


But here’s the thing: your relationship with your patients extends beyond the minutes they are spending in your chair getting their teeth cleaned or fixed. You also need to engage with them outside your business hours,  help  them become actively  involved  with the health of their teeth, encourage them to come to routine appointments ,  and convince them to accept your recommendation s .


Your dental practice doesn’t exist in a v o id. It’s a living organism that evolves and grows. And, just like  any other living thing , it feeds on interactions with those around it.


With that in mind, here are a few patient engagement strategies you need to start implementing.

Make The First Step

The best time and place to engage your patients and start building a relationship with them is during their appointment s This offers  an excellent  chance  to help them relax and make them feel more comfortable, especially if they are afraid of pain or coming in for the first time.
Approach them with a calm and friendly attitude. Your goal is to create a doctor-patient bond, and you can’t do that if you  only  talk shop all the time. Engage in small conversations and ask them about the  activities of the ir day or their plans for the weekend. Be careful not to sound pushy or intrusive , however .

Maintain The Bond Between Appointments

People don’t stop being your patients once they’re out of your office, so it’s important to keep in contact with them even between appointments.  In t hat way, your patients will be pleased you are taking an interest in their well-being ,  and the bond will grow stronger.
Keep in mind that people appreciate good customer service. Provide your patients with extra help by anticipating their needs and offering timely solutions. A phone call or an email can go a long way, so don’t hesitate to contact  patients  between visits if it’s to their benefit.

Where Do I Start?

Improving patient engagement shouldn’t be a difficult task. To make things easier, here are three things you can start with right away:
  • Services: Do your patients know what kind of services and procedures your practice offers? If not, it might be a good idea to present them. Since they’re already familiar with part of what you do, they might also be interested in other procedures if you recommend them.
  • Availability: Let your patients know that if they need to, they shouldn’t hesitate to give you a call. Give them a phone number or email address they can contact whenever they are in need. It’s important to make your patients aware that they can rely on your practice should something come up.
  • Fear: 15% of Americans avoid going to a dentist because they fear painful procedures. Even those who make it past the threshold might have a hard time coping. Talk to them before performing any treatment and explain what you are about to do. Understanding the procedure might help ease their minds. Be compassionate and friendly, and they can get through appointments easily.

Kill Two Birds With One Stone

Right about now you are probably thinking about how much time  following  all  of  these tips  c ould require   time that you don’t have. You are running a business, providing patient care, and thinking of ways to grow and bring in new people, and the day still has  only  24 hours.
But the thing is, these tips aren’t necessarily independent of each other, so you don’t have to pencil in time for each strategy. Simply use the time of  each  appointment to talk to your patients. And, since you’re not going to be able to see  all  patient s  whenever they’re in the office, make sure your  team  engages with them too.
It bears repeating that the success of your dental practice depends on your ability to engage with your patients and build lasting relationships. Only about 50% of adults report seeing a dentist once every six months, and that’s not a good number for anyone. Whether as a result of fear or ignorance, a lot of people are neglecting their dental health, and, when they do seek treatment, they rarely come back for routine checks.
By taking the time to engage with your patients they will become more likely to follow your recommendations and improve their dental care. The tips presented above are meant to help you create a tighter bond with your patients. This all depends on making them feel a sense of closeness to both you and your practice.

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.