814: 1 Move, Infinite Differentiation Power – Heather Crockett

You're not just a dentist. There is something unique and special about you and your practice! To help you figure out what that is and why it’s important for a thriving practice, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to share a step-by-step process to discover the things that differentiate your business. To learn how you can set yourself apart, listen to Episode 814 of The Best Practices Show!

Learn More About Heather:

• Send Heather an email: heather@actdental.com 
• Join Heather on Facebook: https://www.facebook.com/heather.r.crockett
• Follow Heather on ACT’s Instagram: https://www.instagram.com/actdental
• Send the ACT Team an email: info@actdental.com 
• Send Gina an email: gina@actdental.com 

Learn More About ACT Dental:

• Watch the entire webinar here: https://www.actdental.com/125
• ACT’s website: https://www.actdental.com
• ACT’s Instagram: https://www.instagram.com/actdental
• ACT’s YouTube: https://www.youtube.com/actdental
• ACT’s Facebook: https://www.facebook.com/actdental
• ACT’s LinkedIn: https://www.linkedin.com/company/3137520/admin/feed/posts/
• ACT’s Twitter: https://twitter.com/actdental

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 814: https://www.youtube.com/@actdental/videos
• Download ACT’s Differentiation Tool: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/PDF/Differentiation%20Tool.pdf
• Download ACT’s The Five Whys resource: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Core%20Purpose%20Tool.pdf
• Learn more about the EOS system: https://www.eosworldwide.com/blog/96514-traction-thoughts-uniques

Main Takeaways:

• Identify your core customers, core competencies, and weaknesses.
• Find three key things your practice is great at that make you stand out.
• Get your entire team aligned on the things that differentiate your practice.
• When you figure out your differentiators, you can use them in your marketing.
• Define your uniques and differentiators before others write that narrative for you.
• You will stand out, attract the right patients, and build your reputation by differentiating.

Snippets:

0:00 Introduction.

1:34 Why this is an important topic.

4:55 Differentiation, explained.

6:40 Three things you need to identify.

8:31 Core competencies, explained.

12:09 Core customers, explained.

16:53 The three uniques, explained.

21:09 How to use your differentiators.

25:18 Final takeaways.

Heather Crockett Bio:

Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.

Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.

She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.