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Choose The Better Path


Business core purpose growth knowledge Aug 30, 2022
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Don’t you wish running a practice was easier? It feels like you can’t make it through a single day without obstacles standing in your path. Patients won’t pay. The team won’t communicate. Every day is an uphill battle, and all you want to do is walk on flat ground.

Imagine if running a practice really was that easy. Your practice has its grand opening, and patients are already flying through the door. Every one of them says, “I’ll gladly drop my insurance plan to pay out of pocket!” Sure, that would make your job a whole lot easier. But is that fulfilling?

The easy path isn’t always the best. The best path is full of challenges.

The journey doesn’t end when you finish dental school. You have to keep climbing, keep learning, keep striving for bigger goals. Where you want to be will always seem beyond your reach. But when you stop to look around, you’ll realize how far you’ve come. The higher you climb, the farther you can see.

The air gets pretty thin up there—so is the number of people you’ll find at the top.

Want a hiking buddy? I’ll happily make the climb with you! Fair warning—I get winded pretty quickly. 

Talk soon,


Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.