The Biggest Mistake Dentists Make: Focusing On Pennies Instead Of Dollars
Dollars vs. Pennies: The Common Pitfall of Trying to Save Money
Dentists should focus on making money. Instead, many focus on saving money.
Saving money isn’t inherently wrong. We all love marked-down prices at the grocery store and snagging that TV after it goes on sale. The problem arises when penny pinching becomes your business model.
Imagine this: A hygienist asks for a raise, and their lead dentist says no. That hygienist decides to work somewhere else—somewhere they will get the pay they deserve. The dentist spends MONTHS filling that role, only to find that the new hire isn’t as passionate, dedicated or team-oriented as the previous hygienist.
The dentist lost time, profits and an exceptional team member all because they wanted to save money. Don’t trip over dollars to pick up pennies!Invest in great people, and watch your profits grow.
Profit comes down to putting the right people in the right seats. When it’s time to expand the team, our blueprint to hiringcan help you score the perfect fit.
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
