How Great Dentists See What Others Miss
You know that feeling when you’re working on a restoration and suddenly every microscopic imperfection jumps out at you? The margin that’s 0.2mm off. The shade that’s one tick too warm. You’re hyper-focused on every detail and convinced this crown is a disaster… until you step back and realize it’s actually perfect.
That’s exactly what happens when you run your practice from behind the chair every single day.
When you’re too close, you notice everything. Every scheduling hiccup. Every missed call. Every supply order that’s a day late. You’re chasing fires instead of identifying growth opportunities. You’re running in circles, not moving forward.
Here’s what great dentists understand: You can’t see the patterns when you’re drowning in the details. The good news? You don’t need to leave your practice for a week to gain perspective. You just need to regularly step back and ask different questions:
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Do we have the right people in the right roles?
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Are our systems working or are we constantly putting out the same fires?
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Where do our finances really stand—not just this week, but this quarter?
When you zoom out, the real problems become obvious. That “scheduling issue” you keep fixing? It’s actually a systems problem. That “difficult patient” situation? It’s a team communication gap. That revenue dip? It’s a pattern you’ve been too busy to notice.
Stepping back gives you vision for the next month, the next year, and beyond. It’s the difference between reacting to today’s chaos and building something sustainable.
If you want your practice to grow, it’s time to stop getting lost in the details. Look at the bigger picture. Because the dentists who see what others miss? They’re not looking harder; they’re looking broader.
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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