Is Your Practice Stuck? The Dusty Mirror Reveals Why
Ever look into a mirror that’s covered in dust, smudged, clouded, or dirty? You can still make out your reflection, but it’s distorted and unclear. The details start to get fuzzy. And if you’re trying to get a clear picture of what you actually look like? That’s a problem.
If your practice is feeling a little wayward, it might be for the same reason. When you’re navigating based on unclear self-reflection, you’re making decisions based on something that isn’t quite real.
Practices Don’t Lose Their Identity; They Lose Clarity
When you reflect on your practice today, what do you see? Most practice owners can still make out the important stuff. The mission is still there. The purpose hasn’t disappeared. The heart of what made you open your doors in the first place? It’s still beating.
So why does everything feel stuck?
Because the mirror—the way you see your team, your patients, and your reality—has gotten dusty. Slowly. Quietly. You didn’t even notice it happening.
That dust shows up as old success stories that no longer reflect today’s challenges. It’s the fear of honest feedback from your team. It’s reports that make things look fine instead of telling the truth. It’s protecting your reputation instead of protecting your learning.
And here’s the danger: When the mirror is dusty, you start leading based on who you used to be, not who you are now. You’re operating from an outdated story. And that’s when practices stall— production, culture, trust, all of it.
The Identity Isn’t Lost. It’s Just Waiting to Be Seen.
Great leaders clean the mirror. They ask hard questions. They listen without defending. They invite honest reflection, even when it’s uncomfortable. They update the story they’re operating from—because clarity is what moves a team forward.
Clarity builds trust. Clarity makes a practice thrive. And it’s easier to recapture than you think. You don’t need a complete reinvention because the mission hasn’t gone anywhere. Clean the mirror, and you’ll see it clearly again.
Reflection is strategy. Clarity is leadership.
Kirk Behrendt
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
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