The #1 Negotiation Skill Every Dentist Must Master For Practice Growth
A lot of dentists think the practice belongs to them (and it does, to some degree). However, it’s not just their practice. It belongs to the patients and everyone who works there!
A successful practice is less about what YOU want and more about what THEY want.
Think back to the last encounter you had with a patient. You told them what they needed, then sent them on their way. How about this: instead of telling a patient what they need, try finding out what matters to them the most. You could say . . .
“What brings you in today?”
“Tell me what’s bothering you.”
“What else can we do to serve you?”
The same goes for your team. Find out what they want, need and value. That could be a raise in salary, more recognition or additional vacation time. You won’t know until you ask!
Whether it’s a patient or team member, always lead with THEIR desires. This shows that you’re listening, and you want to make people happy!
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
