The Hidden Stat Costing Your Practice Profit - A.P.V.
I loved collecting baseball cards as a kid. It was so cool to see all the different players! Now, I don’t look at the pictures. I’m more curious about the player stats. To be honest, I didn’t really notice them until I got into dentistry.
Just like baseball players, your patients have hidden stats, too. They all have an APV, or annual patient value. You want to collect patients with a high APV!
Look at your roster. Who has the highest APV, and who has the lowest? How can you raise a person’s APV, so you don’t have to market for more patients? The goal is quality over quantity—something that Barrett and I talk about on our podcast (listen to the full episode here).
Data changed the game of baseball. It can also change the game for your practice. Harness the power of APV to build your roster of MVPs—most valuable patients!
Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.
