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The Worlds Greatest Patient

 

Your practice would be nothing without patients. But that doesn’t mean they should run the show! Your team is in charge, and patients need to see that. If you don’t set boundaries with patients, they can (and will) get away with anything.

Every patient believes they’re the best. But let me tell you, perception and reality are two very different things.

I’m sure you’ve heard the phrase, “The customer is always right.” Take that concept and throw it out the window! Patients can’t treat you however they want. They’ll end up running the practice instead of your team.

You need a standardized set of rules for all your patients. No one should get special treatment, even if they feel entitled to it. Make expectations clear long before they show up for that first appointment. Say the rules out loud—patients can’t read your mind!

Not everyone deserves the title of World’s Greatest Patient. Here’s a short video your team will find all too relatable. I bet it’ll make you think about some of your own patients!

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.