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Bigger vs Better


Business growth mindset morning huddle Aug 09, 2022
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Remember that story about the tortoise and the hare? The hare took off so fast, he was completely gassed long before hitting the finish line. Meanwhile, the tortoise took his sweet old time walking down the track. He won without even breaking a sweat!

The story is just like your practice. If you work too hard, you’re going to burn out. A hot trend right now is expanding into multiple locations. But the bigger you get, the more you work. And the more you work, the more you write off. You’re just increasing the number of days you work for free!

You don’t need a bunch of locations. All you need is one.

Life is a marathon, not a sprint. Focus your time and energy on the office you already have. Keeping the practice small will maximize quality for patients. There’s your family to think about, too! Say no to opportunities that compromise your life outside of work. You need to slow down, otherwise, you’ll miss out on the memories.

The team and I did our own take on the tortoise and the hare story. Go check out the skit for a good laugh!

Until next time,


Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.