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How To Design Core Values That Change Your Life


Leadership motivation Jan 06, 2020
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Your single most important competitive advantage is your core values. Your core values are even more important than your vision. They guide the behaviors of everything that happens at your practice.

Consider the circle of people you surround yourself with, both personally and professionally. Your favorite people care about the same things that you care about. Your least favorite people don’t care about the same things that you care about. It all comes back to core values.

You’re probably thinking, “Of course my practice has core values. We’ve even discussed them as a team.” That’s a great start, but ask yourself the following questions:

  • Are your core values written for the team to see?
  • Are your core values a living part of your practice?
  • Do you reinforce your core values every single day as you work?
  • Do you use your core values to evaluate your behavior and your strategy?


When the answer is a clear “yes,” you will attract the right type of team members. When you have the right people, they will attract the right patients. Patients will see that something special is happening at your practice. Having the right team will immediately change your practice and your life.

Creating Your Core Values

Designing your core values takes time, but it’s worth it. To create core values for your practice, follow these steps:

  1. Set time aside to create a list of your favorite behaviors from your favorite colleagues.
  2. Next, create a list of your least favorite behaviors you saw from colleagues.
  3. Let your core values bake. Allow them to sit for about a year to make sure they’re actually valid.
  4. Pick out your favorite behavior and give them phrases to create a core value.

Your job is to decide which values guide the behavior that make your heart sing.

There are people who fix teeth and people who change lives. Both call themselves dentists. The key difference lies in core values.

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.