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That's The Way We've Always Done It


Business goals growth kirk knowledge leadership mindset morning huddle Oct 18, 2022
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Your practice is a lot like fishing. Fish in the same pond, and the fish never get any bigger. You have to visit bigger ponds to score a bigger catch. I’ve met too many dentists who are fishing in tiny goldfish bowls. And they’ve been doing that for the past 20 years!

If you don’t try something new, you don’t learn anything new.

I’m not saying you should move to a bigger practice. Growth comes with exploring new approaches. Dentists often tell me, “Well, that’s just the way we’ve always done it.” But it’s impossible to stay in one spot. You’re either moving forward, or you’re moving backward.

I know it’s scary to go outside your comfort zone. But it’s okay to fail! Try replacing impressions with a scanner. Swap the books for a computerized system. You may find that change makes your life a whole lot easier.

Processes are constantly evolving. Will you evolve with them?

Okay, time for the fun part. I wasn’t gonna leave here without giving you a good laugh! Here’s what it looks like when dentists fish in a dinky little tank (hopefully you’re catching bigger fish than that).

Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.