The Most Valuable Thing You Can SellMay 13, 2013
It’s funny how I can barely start my day without a big cup of Starbucks.
Is it the greatest coffee in the world? I don’t think so. But I love having that coffee in my hand at the start of the day. Makes me feel alert and ready to go.
Same thing with a bottle of spring water. It doesn’t taste any different than tap water, but it makes mefeel like I’m being healthier.
Even if I’m not very fast, a slick pair of Nike running shoes makes me feel like Usain Bolt.
What kind of feeling are you creating in your patients? Unfortunately a new crown doesn’t carry the same “WOW” factor as a fresh pair of neon-green Nikes. So your challenge is to make that patient feel like you’re the only choice in dentistry.
My friend Dr. John Cranham says of his patients,
“I want them leaving the office feeling better than they did when they walked in.”
So make sure your team is leaving your patients with the same feeling. It is, after all, the most valuable thing you sell!