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Early Is The New On Time


Accountability business organization practice management Jul 05, 2022
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Did you know the clock on Lambeau Field is 15 minutes ahead? It’s not broken—they set it ahead on purpose. That’s because early is the new on time.

Let’s say an appointment is scheduled for nine o’clock. If you roll in right at nine, you’re already late. Dentists who aim for the exact start time have a tendency to fall behind schedule. The patient arrived 10 minutes before the appointment as they were supposed to. What’re another seven minutes of waiting?

I’ll tell you what—patients don’t respect dentists who always show up late. A patient takes time out of their day to visit your office, and they’re stuck in the waiting room. What’s even more frustrating is when the receptionist walks up and says, “Sorry to keep you waiting. Here’s a Starbucks gift card for your troubles.”

Patients don’t want a consolation prize. They want you to keep your promises.

Don’t walk into the exam room at nine o’clock sharp. Show patients, you care by arriving early to their appointments. You’ll gain their respect and set the bar high for quality care. Time is the most stolen asset, and you can’t return it.

Check out my latest video on what happens when you’re late. Your team will have lots to say about this!

See you next week,


Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.