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How Do You Break Bread?


Business communication community morning huddle team May 31, 2022
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The word “company” can leave a bad taste in your mouth. Dental practices these days have drifted too far from what it really means to be a company. They’ve become profit-driven, and team members are treated like robots.

Let’s get back to what a practice once was: breaking bread with friends.

Right now you’re probably thinking, “What does bread have to do with my practice?” The answer is found in a single word. “Company” is a Latin word with “com” meaning “together” and “panis” meaning “bread.” It all makes sense now!

Company and community are very similar. Not just in the way they’re spelled, but how you need to treat your practice. Yeah, making money is important, but you’ll wind up pretty dang miserable if all you think about is profit. Nurture relationships with patients and team members to get back to the real meaning of a company.

Breaking bread is pointless if you do it alone! Share what it means to be a company by watching this video with your team. It’s a great way to kick start tomorrow’s morning huddle!


Kirk Behrendt

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing the best systems and practices in dentistry. Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked as one of the top dental consultants in Dentistry Today's annual rankings for the past 10 years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list. Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs. When he's not motivating dentists and their teams, Kirk enjoys coaching his children's sports teams and spending time with his amazing wife, Sarah, and their four children, Kinzie, Lily, Zoe, and Bo.