How To Formulate Your In-House Membership Benefit Program

With the knowledge of how great in-house membership programs can be for your practice, you might be ready to jump in and start. That’s great! However, there are a lot of things to consider when setting up and organizing your program to make it work for you and your team.

A few of the major considerations during this process including how to create your own membership program plans, what tools to use to manage it, how to price it and other strategies you can use to make this program successful for your practice.

Consider State Regulations

First and foremost, you want to be sure that you’re adhering to any legal guidelines your state may have for these sorts of programs. You don’t want to finish planning your program, only to be faced with legal ramifications down the road.

While offering an in-house membership program is not illegal, some states have regulations regarding how you operate your program. Make sure you’re checking databases or other...

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The Many Benefits Of Membership Programs

Now that you have a firm understanding of what an in-house membership benefit program is, you might be thinking: “Sure, this sounds interesting, but what can it really do for my business?” You may think you’ll be more comfortable sticking with what you know—insurance claims—even though it means less money and more hassle for your practice.

There are many benefits to implementing an in-house membership program. I would encourage every office to focus on creating its own program. If you already have a program, focus on growing it so that you can take advantage of all the following benefits.

Higher Profits

Control over fees and higher profits are closely related, but the benefits of extra profits cannot be emphasized enough.

When running a business, you need profit. It is as essential to a business as a heart is to the body. Profits allow you to save in a reserve fund or to reinvest in your practice. They can be given away as bonuses or, if...

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Understanding In-House Membership Benefit Programs

You’ve heard it everywhere—from magazines, presentations, dental conferences and colleagues. Creating and growing an in-house membership program or savings plan is one of the best ways to grow and retain your patient base, reduce your dependency on insurance companies and add more revenue streams to your dental practice.

Offering an in-house membership program is an excellent method for attracting new patients, retaining current patients and offering quality dental care to patients without dental insurance. Relying on insurance companies to drive business to your practice is risky and unpredictable. Membership programs can offer many benefits to patients while helping transform your practice into a fiscally healthy business.

What Is An In-House Membership Program?

A membership program is a set of plans that you offer your patients. These plans offer discounted dental care for a monthly or yearly subscription fee.

Once subscribed, a member might benefit from free...

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The Hidden Secret To Increasing Your Productivity By 21%, And It’s Not What You Think.

Would you want your dental practice to produce 21% more next year? Of course you would.  I think every dentist would answer “YES” to this question.

Your next question would be, “How do I do that?”

And you might think the answer to this question is…

  • Expand your capacity and be open a few evenings

  • Super-charge your marketing efforts

  • Sell more crowns

  • Add a few more PPOs

  • Add an associate

  • Or better yet, add another operatory or two

While these can all drive productivity (maybe), these strategies don’t predict increased productivity as well as research shows one other secret does.  Here is the hidden secret:

Higher Employee Engagement

Research shows that companies with higher than average employee engagement levels benefit from 21% higher productivity.

But the cool thing is that the benefits don’t stop there with Higher Employee Engagement.  They cascade into a few other important statistics:...

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Dental Coding: What You Need To Know To Keep Your Practice Compliant

practice systems Nov 01, 2018

Compliance with regulations is important in nearly every industry. But the confusing Current Dental Terminology (CDT) coding can make life difficult, especially when you’re navigating all the other complex issues you face while running your practice.

CDT codes are constantly changing and they aren’t always easy to understand. However, it’s essential that you learn as much about dental coding as possible if you want to ensure compliance and keep your billing process as seamless and straightforward as possible.

I understand what can happen when you don’t learn about how to navigate CDT codes. That’s why I’m dedicated to educating others about this important topic so that they can maximize their legitimate reimbursement and minimize the risk. It may be a difficult topic to understand, but CDT coding is one of the most important issues affecting your practice.

Background On Code Changing

In the early 2000s, there was a dispute between the...

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The Single Most Important Thing You Will Ever Do In Business

motivation Oct 25, 2018

I am going to give you the ONE secret to running an amazing dental practice, and yes, it’s greater than a brilliant idea or a game-changing technology or a new world class talent. In my 25 years of coaching great dental teams, the success that we see always comes back to this idea.

The single most important thing you will ever do in your business is define and live by a short list of core values. To create them. To give language to them. To evaluate them. To re-write them. And, finally, to LIVE by them (this is always the hardest part).

Nothing else will give you a bigger ROI when it comes to a healthy, happy and successful career in dentistry than doing the hard work of clearly defining your core values.

Let Me Explain Why…

Our practice core values are the non-negotiable behaviors that we live by every day as a team. They become the laws that govern how we treat each other. They become the swim lanes for our motions moving forward. If implemented correctly,...

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6 Major Scheduling Mistakes You’re Making Right Now In Your Practice

scheduling Oct 18, 2018

6 Major Scheduling Mistakes You’re Making Right Now in Your Practice

Scheduling is one of the most important aspects of operating a successful dental office. I think “Time is the new Rich.” Those who learn how to control their time and give their best energy to the things that matter most live happier, more fulfilled lives. No question about that.  In dentistry, it’s no different—when your schedule takes over your life, it can feel quite overwhelming, and you can end up frustrated with everyone and everything around you.

Having a proper perspective on your schedule, is critical to you enjoying your practice as a dental professional.  It is less about the number of hours you work per week, but rather what goes in those hours instead. We coach dentists all the time that the key to a Better Practice and a Better Life isn’t about working harder, it’s about “Thinking Better.”

Here are the 6 major scheduling...

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6 Things TO NEVER DO When Collecting Fees From Patients

When you build a successful dental practice, you must have healthy arrangements around cash and the expectations around it. It’s not all about the money—it’s about the predictability that the money provides, and that is what you need more than the money.

Maintaining a healthy relationship with your patients requires you and your team to train them how to behave at your practice. We coach dentists and team members one very important principle,


And this means that you have to train patients how to behave in your practice.  As dental teams, we train patients how to pay, how to behave, how to show up for appointments, etc.  If patients don’t pay for dentistry, it is not their fault. It is yours. Failure to train patients to pay their full balance—and to pay it on time—is bound to cause long-term problems at your office, and these problems are bigger than money problems.

Cash is to your...

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Do My Dental Practice Systems Work?

practice systems May 15, 2018

This Is How It Works

You have to have great dental systems in place in your practice, because when you have great systems in place, it allows for predictability. Good dental practice systems help you establish and expect outcomes.

Now, the systems you currently have in place are perfect, meaning that they’re functioning exactly the way you designed them to function. If people don’t pay in your office, it’s because you have trained them that it’s all right not to pay. If people cancel on you, it’s because you’ve trained them to believe that it’s okay to cancel.

We teach people how to treat us—we teach them how to behave, and we teach them how to show up.

Rules Result In Happy Customers

When I fly, I don’t get to the airport and say, “Hey, good to see you guys. I do this all the time, so I’m going to go around security and I’m going to go to the gate, get on my flight and find my own seat.”

At the...

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12 Tips For Successfully Using Group Interviews To Hire Team Members For Your Dental Practice

leadership teamwork Jan 17, 2018

With variable retention rates and Gen Y entering the workforce full-throttle, today’s business owners and management find hiring new team members a time-consuming, but necessary task. The desire to streamline the hiring process is at an all-time high, and while there are many strategies to do so, group interviews are becoming an efficiency trend.


Not only do group interviews provide prospective employees with job information, duties, and company missions, they give tremendous insight into how potential candidates interact with employers, coworkers, and fellow prospects competing for the job.

When you’re in crunch time trying to fill a position, and many prospects on paper have similar educational backgrounds or job experiences, it is critical to pick out the ones that somewhat “mirror” the core values of your practice through a group interview. Here, we’ve provided 12 tips to enhance your group interview experience and ease your hiring process.


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