The vast majority of dental industry experts who coach and advise dentists preach that you can make more money by opening up your evening hours, because patients many patients cannot come during the day. You’ll grow your practice, they say, if you stay open until 7 p.m. or later on weekdays and are open a few hours on the weekends.
In short, they are preaching an around-the-clock mentality that we at ACT Dental simply don’t believe in. We believe that you’ve got to have a life, too.
When you build a patient base in which people come in at the hours that are easy for them in the evening, you are building your practice on two factors: you’re cheap and you’re easy to access. This does not generate a sense of loyalty in your patients, who will leave you the moment they think a better deal is available.
Expanding your opening hours will lead to greater productivity because of the volume of people coming in, but you are not going to create a great practice...