S.M.A.R.T.E.R. Goal Setting in 2021

It’s the beginning of a new year, the time of “out with the old and in with the new”. Resolutions are made, and goals are set. In your dental office, what goals are you and your team setting? Will you increase case acceptance rates and production, reduce cancellations and no shows, or increase your hygiene fluoride percentage? Goals are an essential piece for growth and motivation, yet goals can also be an incredible source of stress when the team fails to reach them.

Why is it that so many of our goals are never met? Where do we falter?

The fault is not in the actual goals themselves, yet instead, in the way we set our goals and then never plan to execute them. Setting the goal is only one piece of the puzzle;  when merely stating what we want to achieve, we miss a huge part of the process. 

Author and motivational speaker Zig Ziglar, who spent a lifetime helping others grow, tells us, “A goal properly set is halfway reached.” 

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