How To Grow Your Dental Practice’s Online Presence In 20 Minutes A Day

How much time do you spend every day improving your dental practice’s online presence?
 
If you are anything like any other small business owner with a myriad of tasks to attend to, you probably let your digital marketing needs slide. And, that’s not good at all.
 

 

 
Here’s the thing: 81% of online consumers perform online research before deciding which brand can help them best address their needs. If your business doesn’t show up anywhere, then the chances of bringing in new patients are extremely slim.
 
We get it: digital marketing is a job in and of itself. It requires constant work, focus, and a lot of time  and you’ve got enough to take of already.

 

The good news is that you can improve your dental practice’s online presence in just 20 minutes a day.

 

Do you find this hard to believe it?

 

Well, the truth is that you only...
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How To Calculate The Lifetime Value Of Your Patients

Your patients are the life of your dental practice. Without them, your business couldn’t exist – it’s as simple as that.

But, in spite of their importance, the number of new patients you manage to acquire isn’t the only indicator of success. The total profit they bring in matters just as much. That is why one of the most important metrics you need to track is the lifetime value each of your patients delivers.

 

In this article, you will find everything you need to understand the importance of this metric and how to calculate and track it.

Let’s jump right in, shall we?

Customer Lifetime Value: A Definition

Before we dive into presenting the steps and strategies for measuring this metric, let’s first consider what this concept entails.

Customer Lifetime Value or CLV is an estimation of the total worth a patient can bring to your dental practice over the entirety of your business collaboration. Simply put, it is a measurement business...

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6 Excellent Ways To Attract More Patients And Skyrocket Your Profit

There is no shortage of dental practices; that’s for sure. As a patient, that’s excellent news. It means you probably have multiple options located near you from which to choose. But, for a dental practice, this means stiff competition.

 

So, what can you do to stand out from the crowd, boost your visibility, and persuade patients to choose your services rather than those of your competition?

Enter marketing.

With the widespread availability of marketing tools and knowledge sources today, almost anyone can get started with marketing fast and easily. While some simple tips such as creating quality content can prove to be quite helpful, other things aren’t quite as intuitive. A lot of the time, small business owners tend to overspend on their marketing campaigns, focusing on tactics that ultimately don’t bring in the desired effect. They also assume that it’s OK to spend more in the beginning because the new customers they’ll bring in will make...

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7 Proven Steps To Double Your New Patients

new patients Nov 08, 2017

If you’re a licensed dentist, you don’t need to be reminded of the basics of dental work. After all, dental school is serious, sober affair.

The competitive surge in market settings today has many patients searching for more than “just” a dentist.

 

What Does That Mean?

Focusing on customer service is quintessential in the dental industry. Pleasantries such as a friendly demeanor, reasonable wait times, helpful team members, and comfortable office space are all minor services that can make a tremendous impression on clientele. Most importantly, cultivate strong relationships with your patients. Doing so can increase new-patient numbers and ensure more loyal patients.

Let’s look at the ways dentists can accomplish this:

Create A Warm Environment

First impressions matter. The atmosphere of your practice has a tremendous influence on both new and current patients. For some, a warm, inviting setting and pleasant administrative team is equally important...

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5 Ways To Make Your Dental Practice Run Smoothly

You’d think that the most challenging part about owning a dental practice would be getting things up and running. After you establish a name for yourself and build a customer base, it should be smooth sail from there. Right?

Well, that’s not always the case.

 

Here’s the hard truth: owning a dental practice is no walk in the park. You need to ensure that your patients get superior oral health care and that your business remains the top choice in their minds. With so much on your plate, it can be easy to get caught up with routine tasks and miss the bigger picture.

Here are five tips that can help you run your dental practice smoothly and turn it into an on-going success story.

1. Understand What Makes Your Practice Different

Your potential patients have multiple options to choose from, some of which are conveniently located in the neighborhoods where they live, so why would they choose you instead of your competitors?

Every business needs a competitive...

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[Infographic] 5 Tips For New Dentists

  1. Leadership And Communication

    Being successful in dentistry requires more than developing your technical skills. Your ability to become a great leader and communicate with your team effectively will directly determine how successful you will be. When you do that, exceptional patient experiences, beautiful dentistry with great patients, and exponential profitability come easier.

  2. Fully Accept That Dentistry Is A Business

    Just like any business you have to have a really strong vision for how you want it to influence the people that employs and serves. A great business is built on finding the right people to execute your vision, developing systems to support those people and watching key numbers to ensure that it grows and making adjustments when it doesn’t.  Quickly find a mentor or a dental consultant and save yourself years of frustration.

  3. Find Out What You Are Good At And Limit Yourself To Those Activities

    This...

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5 Essential Steps To Getting Qualified Dental Patients With Facebook Ads

Running a dental practice is no different from running any other kind of business. The same rules apply. You should focus on offering the best services to your patients, value them as primary assets for the success of your business, and constantly try to get ahead of the competition.

 

But with so many practices fighting for the same patients, gaining an advantage might prove to be a rather difficult task. You’re probably always asking yourself: How can I reach more patients and increase my profits?

Well, one solution would be taking a swing at Facebook ads. True, this is probably the last thing on your mind. You are running a full-time business, after all, and you have more on your plate than you can easily handle. How do you find the time to conceptualize and implement a successful Facebook campaign?

The good news is that it’s not that hard.

Here are the steps you need to take to attract more qualified patients from Facebook ads.

Step #1: Build Your Online...

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How To Get More Patients Into Your Practice: 7 Proven Strategies

new patients Oct 04, 2017

What if I told you I could show you how to get more patients into your practice – even double the current amount?

What if you just had to make some changes to your approach, not double your abudget?

At ACT Dental, we’ve built our reputation on giving our clients real strategies that produce real results without substantially increasing their overhead at the same time. Today’s list of advice is no exception.

How To Get More Patients Into Your Practice In 7 Steps

Even if you’ve spent a lot of time reading other articles and books on the topic, you’ll definitely find something new from our 7 strategies below. Most importantly, it’s actionable advice you can begin using right away.  This process was articulated really well in a fabulous podcast we did on the Best Practices Show recently with Dr. Chris Phelps.  You can listen to it here. 

1. Answer. The. Phone.

This might be the most controversial strategy on the...

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“It Is OVER For Dentists…”

motivation Oct 04, 2017

If you didn’t happen to see this recent development in dental technology, I wanted to go ahead and share it with all of you. Many people who watched this video are predicting the end for dentists and the ultimate commoditization of this great profession. Check it out:

When I was in Switzerland speaking to an amazing Study Club many years ago, a wonderful dentist by the name of Dr. Carlo Marinello shared an interesting concept with me – that dentists would eventually stop delivering treatment and some kind of machine would take over. In short, dentists would stop doing procedures altogether. He believed a robotic disruption like this would lead to more accurate and efficient dentistry. And in the longer term there would come a day in which digital technology takes over most of the treatment planning and delivery process as well.

I was horrified when he shared this thought with me. But in the same breath, he shared something else just as profound,...

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4 Proven Patient Engagement Strategies You Should Be Using

communication Oct 03, 2017
Fact: Your job as an oral health provider is to ensure that your patients receive only the best treatment.
 
No one can deny the importance of providing quality service when it comes to growing a business in the health sector, or any other field for that matter.
 

 

 
But here’s the thing: your relationship with your patients extends beyond the minutes they are spending in your chair getting their teeth cleaned or fixed. You also need to engage with them outside your business hours, help them become actively involved with the health of their teeth, encourage them to come to routine appointments, and convince them to accept your recommendations.

 

Your dental practice doesn’t exist in a void. It’s a living organism that evolves and grows. And, just like any other living thing, it feeds on interactions with those around it.

 

With that in mind, here are a few patient engagement strategies you...
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