When you build a successful dental practice, you must have healthy arrangements around cash and the expectations around it. It’s not all about the money—it’s about the predictability that the money provides, and that is what you need more than the money.
Maintaining a healthy relationship with your patients requires you and your team to train them how to behave at your practice. We coach dentists and team members one very important principle,
“WE TEACH PEOPLE HOW TO TREAT US.”
And this means that you have to train patients how to behave in your practice. As dental teams, we train patients how to pay, how to behave, how to show up for appointments, etc. If patients don’t pay for dentistry, it is not their fault. It is yours. Failure to train patients to pay their full balance—and to pay it on time—is bound to cause long-term problems at your office, and these problems are bigger than money problems.
Cash is to your...