There is no shortage of dental practices; that’s for sure. As a patient, that’s excellent news. It means you probably have multiple options located near you from which to choose. But, for a dental practice, this means stiff competition.

So, what can you do to stand out from the crowd, boost your visibility, and persuade patients to choose your services rather than those of your competition?

Enter marketing.

With the widespread availability of marketing tools and knowledge sources today, almost anyone can get started with marketing fast and easily. While some simple tips such as creating quality content can prove to be quite helpful, other things aren’t quite as intuitive. A lot of the time, small business owners tend to overspend on their marketing campaigns, focusing on tactics that ultimately don’t bring in the desired effect. They also assume that it’s OK to spend more in the beginning because the new customers they’ll bring in will make...

If you’re a licensed dentist, you don’t need to be reminded of the basics of dental work. After all, dental school is serious, sober affair.

The competitive surge in market settings today has many patients searching for more than “just” a dentist.

What Does That Mean?

Focusing on customer service is quintessential in the dental industry. Pleasantries such as a friendly demeanor, reasonable wait times, helpful team members, and comfortable office space are all minor services that can make a tremendous impression on clientele. Most importantly, cultivate strong relationships with your patients. Doing so can increase new-patient numbers and ensure more loyal patients.

Let’s look at the ways dentists can accomplish this:

Create A Warm Environment

First impressions matter. The atmosphere of your practice has a tremendous influence on both new and current patients. For some, a warm, inviting setting and pleasant administrative team is equally important...

You’d think that the most challenging part about owning a dental practice would be getting things up and running. After you establish a name for yourself and build a customer base, it should be smooth sail from there. Right?

Well, that’s not always the case.

Here’s the hard truth: owning a dental practice is no walk in the park. You need to ensure that your patients get superior oral health care and that your business remains the top choice in their minds. With so much on your plate, it can be easy to get caught up with routine tasks and miss the bigger picture.

Here are five tips that can help you run your dental practice smoothly and turn it into an on-going success story.

1. Understand What Makes Your Practice Different

Your potential patients have multiple options to choose from, some of which are conveniently located in the neighborhoods where they live, so why would they choose you instead of your competitors?

Every business needs a competitive...

Running a dental practice is no different from running any other kind of business. The same rules apply. You should focus on offering the best services to your patients, value them as primary assets for the success of your business, and constantly try to get ahead of the competition.

But with so many practices fighting for the same patients, gaining an advantage might prove to be a rather difficult task. You’re probably always asking yourself: How can I reach more patients and increase my profits?

Well, one solution would be taking a swing at Facebook ads. True, this is probably the last thing on your mind. You are running a full-time business, after all, and you have more on your plate than you can easily handle. How do you find the time to conceptualize and implement a successful Facebook campaign?

The good news is that it’s not that hard.

Here are the steps you need to take to attract more qualified patients from Facebook ads.

Step #1: Build Your Online...

What if I told you I could show you how to get more patients into your practice – even double the current amount?

What if you just had to make some changes to your approach, not double your abudget?

At ACT Dental, we’ve built our reputation on giving our clients real strategies that produce real results without substantially increasing their overhead at the same time. Today’s list of advice is no exception.

How To Get More Patients Into Your Practice In 7 Steps

Even if you’ve spent a lot of time reading other articles and books on the topic, you’ll definitely find something new from our 7 strategies below. Most importantly, it’s actionable advice you can begin using right away.  This process was articulated really well in a fabulous podcast we did on the Best Practices Show recently with Dr. Chris Phelps.  You can listen to it here. 

1. Answer. The. Phone.

This might be the most controversial strategy on the...

Many dentists stress greatly over the idea of hiring a dental consultant to help them improve the conditions and culture in their practices. And they should. It is a very big decision.

Think about it, you are going to bring in a stranger (from the outside) to help you improve the business that you, your team members, and their dependents rely on. They are going to advise you and your team on how to do what you do every day – and make it better over time. They are going to be with you for many months, sometimes even years. It’s a big investment of time, mental energy, and financial resources.

The Key Is To Make An Informed Decision From The Beginning.

Making a bad investment could spell disaster, or you might have to spend years trying to re-wire that experience in your office. Worse yet, bringing in the wrong advisor could send you into a negative spiral whenever you hear the word “consultant” – a reminder of the investment and how it didn’t...

Kirk: Hey, Kirk here and I’m in a bowling alley. You might be wondering why, but there’s some really amazing stuff going on here. There’s 32 lanes in this bowling alley and can you imagine setting up all these pins?

Announcer: Well, think about doing this night and day for dozens of bowlers at once.

Kirk: I can’t.

Announcer: That’s exactly what the famous AMF Automatic Pin Spotter does quickly and accurately.

Kirk: It was unbelievable. The systems set up the pins by themselves.

Announcer: Have you noticed how fast the ball is returned to him and he’s ready to bowl again?

Kirk: This little film is funny because people were amazed that the ball would get sent back on its own and the pins would be set up automatically. Now we take it for granted because it’s a system that happens all the time. And it allows businesses to become productive, profitable, and very predictable, which is ultimately what dentists need more than anything, high...