Best Practices Show Podcast Episode #232: How to Avoid the Production Plummet (3 Steps to End the Year Strong) with Xana Winans

Our guest on this episode of The Best Practices show is Xana Winans, Founder and CEO of Golden Proportions Marketing. Xana works with Kirk Behrendt and the ACT Dental team often on their marketing plan and strategies, continually encouraging them to adjust and improve their systems and goals.

Xana joins us on this episode to discuss how to avoid the upcoming production plummet and end 2020 strong. She explains that many people inside and outside of the dental industry are viewing the current crisis as COVID, but that the real crisis is actually the recession caused by COVID, which could impact the economy for years to come. She walks viewers and listeners through the 6 stages of every crisis, identifying the manifestations of each of these stages as they are appearing right now. The 6 stages are: warning, risk assessment, react, revise, resolve, recover.